"When Hollywood actress Angelina Jolie was pictured in the press holding her newborn twins in a white nightgown, that nightgown sold out globally within 24 hours. Marketing is very persuasive. Marketing can convince us to buy a dress or a pair of shoes that we didn’t need. Marketing can encourage us to replace our technology and sporting equipment long before we need to. But did you know that marketing can also be used to make our world a better place? We call this social marketing.
Scooped by
Giuseppe Fattori
onto Social marketing - Health Promotion |