Everyone remembers those iconic public health adverts – the ‘fatty cigarette’or HIV tombstone TV ads for example. But there is a lot more to health marketing than memorable and creative ideas – did you know that smokers have ordered over 2.3 million Quit Kits since they launched? Or that Change4Life’s Meal Mixer app has been downloaded by over 833,000 people as part of their Healthy Eating programme?
One of Health and Wellbeing’s roles is to design and deliver national social marketing programmes. It’s a high profile area and we are fortunate to have a great team under Sheila Mitchell working on it. In this post I want to talk about why it is a critical part of our offer, the science behind health marketing and what’s on the horizon