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Beth Kanter
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The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofi…
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Beth Kanter
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The focus on developing strong relationships with superfans comes at a time when improving customer loyalty is at the top of the to-do list for many marketers.
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Beth Kanter
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Are you creating content on Snapchat, Blab, Vine, Periscope, or Facebook Live? Discover how to repurpose content from today's hottest social media platforms.
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Beth Kanter
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Ever wonder what some of those emojis mean? Here are explanations for 35 of 'em.
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Twitter is the most popular app at their high school.
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While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with con...
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The ins and outs of Twitter: how to compose engaging tweets that will expand your reach.
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The Esquire Guy explains the duties and casualties of company ambassadorship.
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A discussion about techniques and tools that I will use to build my Personal Learning Network.
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Is your social media content triggering an emotional response in your audience? Including these five words will engage their brains.
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Beth Kanter
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Nearly everyone and their mother is on social media. Literally. But, thankfully, that's where the similarity ends. When it comes to sharing across social media, the generational divide is stark. Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study took a deep look into social habits across demographics.
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Beth Kanter
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Twitter tools which every smart users are using. Check out these awesome collection of 21 twitter tools for marketing on Twitter.
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After our in-depth investigation of the issues faced by young adults, Noreena Hertz takes a look at the lives of today’s teenagers, after interviewing 2,000 of them in the past 18 months – and finds a generation who feel profoundly anxious and distrustful
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Do you use Instagram in your marketing strategy effectively, or you want to but wonder whic
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Cause awareness and giving days can be very powerful for online fundraising. The real-time, in the moment nature of social media increases the likelihood that donors will be inspired to give to you…
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Beth Kanter
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If you want to know what works when it comes to marketing, you need to study the competition. This includes ...
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Hootsuite CEO Ryan Holmes explains why the skills gap you haven't heard of is getting wider, and what it takes to close it.
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Companies seeking to balance the rights of their workforce against the safety of their reputation have to craft clear social media policies.
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According to Reppler, 91 percent of employers use social media during the recruitment process, so it’s probably safe to say that social recruiting is no longer a trend — it’s a fact of life.
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Are you marketing on Twitter, Facebook or Pinterest? This article shares how to use audience insights to improve your social media marketing.
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Are you interested in using Snapchat for your business? In this article, you'll discover how to use Snapchat in your social media marketing.
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Summarizes the research on growth vs fixed mindsets from Carol Dweck and others.
"The real secret of success resides in people’s mind-set. He shows how a “fixed” mind-set that ascribes success to innate qualities is less resilient and adaptable than a “growth” mind-set that connects achievement to continuous learning and persistence