SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing
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janlgordon's curator insight,
February 20, 2017 11:31 PM
I selected this article from Curatti written by Nazareth Qarbozian because it provides insights on the future of social media marketing.
The world of technology is changing the way we strategize our marketing
How Social Media Will Change This Year and Beyond
Mobile technology and social media have both transformed the way we do business online. In this exclusive interview I cover what's in store for marketers.
Qarbozian asks about how companies will handle these new changes and what automation looks like today.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/VXnZ309c8L1
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janlgordon's curator insight,
January 9, 2017 8:30 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.
Improving customer service online is beneficial to growing your business.
Better Social Mobile Customer Experience
Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.
Fabrizio shows you several ways to improve your customer service strategy through social mobile.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/FnAj307QtD9
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janlgordon's curator insight,
January 2, 2017 5:52 PM
I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.
The idea of strategizing content has diminished over the last few years due to mobile and technology trends.
Why Context is More Important Than Content
Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.
Zambito explains the basics of context in how it relates to today's online consumer.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Tony Zambito.
Read full article here: http://ow.ly/l7qK307CKXw
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janlgordon's curator insight,
December 14, 2016 5:37 PM
I selected this article from Curatti written by Jenn Herman because it provides new insights into how to better connect with your Instagram community.
It's important to know who your followers are more than how many.
Improve Your Communication on Instagram
Mobile audiences are looking for authenticity. I agree that you can appeal to your prospects with benefits and rewards that show them you care.
Herman shows how to get to know your Instagram followers better in order to provide value.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/idA33078zgu
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janlgordon's comment,
October 4, 2016 10:45 AM
Thank you @Bovee & Thill's Online Business Communication Magazines :-)
janlgordon's curator insight,
August 29, 2016 8:20 PM
I selected this article from Curatti written by Nicholas Scalice because it shows how Snapchat can be a great mobile tool for your company.
Increase your network online with mobile marketing.
How to Use Snapchat Effectively for Your Business
Young people aren't the only ones getting the most out of Snapchat these days. I agree that this mobile app can be a great way to boost your brand and improve your reach.
Scalice shows you exactly how Snapchat works and the exact steps to get started.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Nicholas Scalice.
Read full article here: http://ow.ly/RIey303HuEc
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janlgordon's comment,
August 31, 2016 10:34 AM
Thank you @Ricard Lloria @Jenne & @MiniTool Software :-)
janlgordon's comment,
August 11, 2016 2:28 PM
Thank you @Stephania Savva, Ph.D @MiniTool Software & @Anna :-)
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janlgordon's curator insight,
March 16, 2017 9:41 PM
I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right hashtags.
It's important to use the right keywords for your niche to grow your reach on Instagram.
Improve Your Following on Instagram With Hashtags
Mobile audiences use specific topics to find a post or user. I agree that you can improve your marketing strategy by using these hashtags to draw the audience to you.
Herman explains how your posts can attract the right followers for your brand.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/ptX6309ZigZ
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Vanessa Ong Li Wen's curator insight,
March 19, 2017 10:39 AM
As a non-user of Instagram, I understand the attraction of the application and the use of hashtags to gather as many like as possible. However, I fail to understand the prevalence of such a technology in our world today. An article on how to use hashtags as effectively as possible? When did it become a necessity for us to write about getting as many likes and affirmation as possible? If I were to use Instagram, I would treat hashtags as a way to simply and deconstruct the message that my photo was trying to convey. For example, if I were to post a photo of an art piece, instead of writing a detailed explanation of the piece which most would not want to read about, I would use hashtags to highlight whatever it is I wish to express to my followers. While I understand that Instagram may be attractive because it lets us in on our friends’ lives and serves as a platform for us to receive affirmation from our peers, I do not think we should rely on Instagram so heavily to the extent that we write articles on how to make our posts more popular and well received. We should make use of this application to share our photos and activities with our friends, as well as show appreciation to others through this platform.
janlgordon's curator insight,
February 13, 2017 1:09 AM
I selected this article from Curatti written by Alexandra Malis because it provides new insights into how to better grow your Instagram community.
It's important to use organic methods to expand your reach on Instagram.
Improve Your Following on Instagram
Mobile audiences are drawn to authenticity. I agree that you can improve you numbers substantially while avoiding using bots and jailbreaking methods.
Malis shows how to use a quality tool that will enable your business to attract authentic followers.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Ad60308WtBe
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Andreas Christodoulou's curator insight,
February 13, 2017 12:56 PM
Follow me on IG: https://www.instagram.com/_andreascy/
janlgordon's curator insight,
January 3, 2017 10:05 PM
I selected this article from Curatti written by Jacob Smart because he explains how your website needs to be prepared for a mobile-first digital market.
Businesses need to understand the elements of mobile friendly and mobile SEO in order to be successful.
How to Understand Mobile Purchasing Methods
Your business can achieve improved conversion rates with the application of best practices for mobile usage. I agree that knowing how this is done today can help you get seen.
Smart explains how to maximize your website for better results.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/ddPB307Fek9
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
December 27, 2016 8:27 PM
I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.
Visibility is still an important factor in developing a marketing strategy.
Understanding The New Marketing Trends
How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.
Newman shows the latest changes in marketing and the impact that digital technology has played.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/lER0307urTw
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janlgordon's curator insight,
December 12, 2016 3:28 PM
I selected this article from Curatti written by Shelly Kramer because it explains the growing influence of Generation Z digital consumers.
By understanding the habits of teens and tech your business can better reach them.
Improve Your Brand Influence With Generation Z
In the information age it's important to understand the younger generation on their level in order to be successful in reaching them. I agree that your business can learn a lot about their buying and shopping behavior as you discover the latest trends.
Kramer explains what the future holds for teens and technology.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/O93I3073CWy
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janlgordon's comment,
September 7, 2016 10:38 AM
Thank you @malek @Anna @Jenne @Dejan Nikolic @MiniTool Software & @Negotei Elena :-)
janlgordon's curator insight,
August 12, 2016 7:29 PM
I selected this article from Curatti written by Shelly Kramer because it explains how marketers can better understand how mobile is affecting consumer behavior.
In order to meet the expectations of your target market you need to know what is driving their buying decisions.
The Shifting Attitudes of Customers in a Digital World
Mobile usage has a strong influence on what people are searching for in order to make a final buying decision. I agree that businesses need to take full advantage of what this new marketing method has to offer.
Kramer shows us how to shift our focus to fully leverage a successful mobile strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf . Read full article here: http://ow.ly/asgV303cfn5
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Siri Anderson's curator insight,
February 1, 2014 9:16 AM
Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.
Frederic Hohl's curator insight,
February 2, 2014 5:55 PM
What talents in digital marketing companies will look for in 2014 |
I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.
You can reach your prospects through specific SMS strategies.
Exploring the Mobile SMS Marketing Method
When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.
Forrest shows you several ways to improve your SMS marketing strategy for more sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/MtqX30btO8e
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today