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Emotion and storytelling - Not a day goes by where we don’t hear about their importance in advertising. So what can the brain tell us about these two fundamental aspects of communication? 
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Learn how Church’s Chicken turned a speed drumstick contest into a powerful documentary that gave their marketing a leg up – Content Marketing Institute
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The documentary is being reinvented for virtual reality, but what challenges does this pose to content creators?
Ricard Lloria's insight:
Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend?
Andreas Christodoulou's curator insight,
March 24, 2016 6:12 AM
Marty Note Os Note Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend? 
Educational Peaks's curator insight,
March 24, 2016 6:28 AM
Marty Note Os Note Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend? 
Stephania Savva, Ph.D's curator insight,
March 24, 2016 6:33 AM
Marty Note Os Note Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend?
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Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod
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Does your data tell a story and can you visualize it? We look at the history and thought processes behind data visualization and successful infographics. Via José Carlos
Davies Blake's curator insight,
May 28, 2020 1:40 PM
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Since we were kids, we were drawn to stories. Storytelling is a great way to connect with your public. As adults, we need something to remind us of our childhood, and Via José Carlos
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We are no strangers to the benefits of storytelling in content marketing. Knowing that audiences are more likely to remember (and share) stories that connect in an emotional way has allowed marketers to develop truly unique content. But storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly no greater storyteller than filmmaker Steven Spielberg. Via José Carlos
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Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the Via José Carlos, Laura Rosillo
Javier Antonio Bellina's curator insight,
July 1, 2014 12:24 PM
Interesante infografía sobre el Arte de Contar Historias 
Miguel A. de Jesus's curator insight,
July 6, 2014 12:16 AM
Great Infographic about the affects of Storytelling on the Brain .
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Desde los más remotos orígenes del hombre, nuestra principal herramienta de transmisión del conocimiento ha sido “contar historias”. Tras innumerable Via José Carlos, Laura Rosillo
Roberto Ivan Ramirez's curator insight,
October 28, 2013 3:49 PM
La importancia de narrar contar historias personales nos hacen ser más humanos, siempre y cuando lo que contemos a los demás no se convierta en un mero chismorreo de azotea y lo que informes y transmitas a través de tus ideas, sentimientos, emociones, tampoco se convierta en un muro de lamentaciones, tiene que ser una herramienta para construir mensajes y conocimientos. 
Guillermo Pérez's curator insight,
October 29, 2013 6:18 PM
De transacciones eventuales en las que transmitimos mensajes, al desarrollo de historias que apuntalen lealtad. Creando comunidades de sentido. 
Human@s's curator insight,
November 20, 2013 2:07 PM
El ser humano está programado biológicamente para escuchar historias y responder ante ellas. El famoso concepto del “Storytelling” se centra en la comunicación a través de historias, para conseguir un mayor impacto en aquellos que nos escuchan, por ello, las técnicas del “Storytelling” son particularmente efectivas para convencer al receptor de cualquier información. Plantéense la siguiente pregunta:"¿Por qué la publicidad de automóviles ya apenas se centra en enumerar prestaciones, sino que se apoya en historias, experiencias y emociones?”
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The best interactive stories, animated infographics and data visualizations now circling the Web and the storytelling techniques you can learn from them.
Cathryn Wellner's curator insight,
July 12, 2016 11:29 AM
Good find, Karen Dietz! These videos are amazing and inspiring.
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Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules
Olivier Lefèvre's curator insight,
February 7, 2016 3:41 AM
Importance d'une belle histoire à raconter ...avec du contenu ! 
Visionalyst's curator insight,
February 8, 2016 10:01 AM
La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.
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El storytelling no es (solo) marketing. Supone conectar con la audiencia a través del arte de contar historias que enganchan. Veamos algunos ejemplos. Via José Carlos
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Back in 2004 Christopher Booker finished writing a book that he had been working on for 34 years. It was a quest to study all the great stories ever told, and to see what they had in common so that Via José Carlos
Jens Peter Madsen's curator insight,
August 19, 2014 3:44 AM
looks very good i´ll come back for that article
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Good stories leave a lasting impression. Even if the audience can't remember exact details, years down the road, they will still remember if it was... Via José Carlos
Kim Zinke (aka Gimli Goose)'s curator insight,
July 31, 2014 6:25 PM
Great tips that could be applied to any individual or business wanting to tell their story, whether it's online, a resume, or some other medium.
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Sometimes, Brand Leaders write their strategic documents in such a boring way, others have a hard time following. If you as the Brand Leader are the only one who understands your brand, then you're in trouble. The Brand story should distill everything you know about your brand (the vision, purpose, values, objectives, strategies, tactics, target market, insights, rational and emotional benefits, reason to believe) and organize it into something that is digest-able for everyone who might touch the brand--whether that's consumers, advocates, influencers, employees, agencies, retailers or the media. So what makes a good story? Before getting into your Brand story, think of all of the great Super Hero stories of Batman, Spiderman or Wonder Woman and you see some commonality in what makes a good story in general. For this purpose, let's use the fundamentals of a good Super Hero story and try to match up all the brand strategic inputs you may have to help tell the story. The basis of the Via José Carlos
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Criar uma história da marca Poderosa Que agarra un atenção dos Clientes potenciais de Como um grande filme com ESTAS histórias 15 Técnicas Marca de CONTAR. Via José Carlos, Carlos Rodrigues Cadre, Laura Rosillo
Marta Torán's curator insight,
April 3, 2014 2:02 PM
Contar historias siempre ha sido la mejor manera de comunicar 
MONICA LOPEZ SIEBEN's curator insight,
April 4, 2014 2:11 AM
Utiliza el storytelling para presentar tu empresa. Crea una apasionante historia que atrape el interés de los clientes como si de una película se tratara. 
Nacho Vega's curator insight,
April 5, 2014 3:49 PM
"Marketing is no longer about the stuff you make,
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Here are the best articles from across the web that I can find on using stories and storytelling in business.
I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!
I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.
How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part-
's comment August 13, 2013 12:03 PM
Thank you!
's comment August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight,
September 7, 2013 8:15 AM
Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor. Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change. Thanks Karen for all of your dedicated and tireless work! It's a tood Story!! |
