In this MarketingSherpa blog post, we analyze an infographic discussing customer service in the digital age. Learn how only 7% of marketers felt their brand experience was affected by social networks, and why that may or may not be the case....
... MarketingSherpa: What were some of the key findings?
Thom Robbins: Company websites were second (25%) behind word of mouth (28%) in weighing most heavily on impacting brand affinity. In-store experiences factored [at] 18%. Perhaps most surprising was the discovery that only 7% of respondents felt their brand experience was affected by social networks such as Facebook or Twitter, but I think this may be misleading. People may be influenced by social media a lot more than they think they are, through both direct and indirect interactions.
MS: Did any results come as a surprise?
TR: Other than the small role social media seemed to have, which I think merely shows us it’s a channel still on the rise, I was most surprised to see that 69% of those surveyed said they were willing to give up personal data in exchange for more customized service....
What happened in your business the last 60 seconds? Let Peak Reputation, Inc. enhance your online reputation and help you to convert better. #peakreputation #effectivemarketing
добавить понимание ...
Gives you a real sense of the kinds of change we must must deal with every day