One-third of U.S.adults use the internet as a diagnostic tool (RT @nicolaziady: Younger adults and minorities lead the way with mobile health information search http://t.co/k9khk2IX3K #hcsm)...
Via eMedToday
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How many hospitals have an on line access for health information on their web site.
Answer: Almost none
Pharma need to understand how they deliver the right infomration to patients. Do they deliver the right information via a mobile app or web site.
Again, Pharma need to organize their DTC around disease and incorporate a combined patient and doctor e detailing platform