Transmedia: Storytelling for the Digital Age

Mathew Klickstein:  "It all comes down to something called "parasocial interactions" and why we attach so fondly to the warming glow of the screen—any screen."

Gillian Shaw:  "Paul Pattison and Luke Minaker knew they were onto something when they got an email from the mother of a nine-year-old who read the first instalment of their interactive story, Weirdwood Manor" ...

Lauren Davis:  "Even for Pixar, Inside Out is an ambitious film. After all, it’s largely set inside the mind of an 11-year-old girl, and tries to metaphorically explain all of the wonderful, frustrating, and confusing things that go on inside the human head while exploring a sort of emotional truth. So how on Earth did it all come together?"

Maryam Kia-Keating and Yalda T. Uhls:  "The movie perfectly captures what it's like to be in preschool."

Stuart Dredge:  "Lots of developers and publishers are exploring the potential of interactive picture book-apps for children, but can they ever hope to deliver a reading experience comparable to books?"

An honest look at one teacher's use of transmedia storytelling in the classroom ... some interesting lessons learnt.

Chuck Salter:  "A Google Ventures-backed startup partners with NASA, Microsoft, and satellite makers on a children's book of galactic ambition."

Greg Toppo:  "Interactive graphics, sound effects, and animations can all enhance a child’s reading experience—when used in the right places."

Sam Thielman:  "What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely popular intellectual property, which for decades has been key to its bottom line."

KC Ifeanyi:  "The network has proven that cartoons aren't just for kids. CN vet Michael Ouweleen explains how it's evolved its shows for new generations."

Elizabeth Segran:  "For generations of viewers, Sesame Street is a portal to a simpler, more innocent time in their lives. This creates something of a quandary for the show’s producers: how do you keep evolving a show so it doesn’t get stale without offending its devoted fans?"