Getting in the digital frame: A screen producer’s guide to the digital landscape | Transmedia: Storytelling for the Digital Age | Scoop.it
From csb.aftrs.edu.au - September 18, 2011 2:56 PM

The media world is undergoing a seismic shift, as audiences increasingly turn to online and interactive content. Meanwhile, media brands that were unknown a few years ago (Google, YouTube, Facebook) have become household names. Screen content producers cannot afford to ignore this changing mediascape.