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Instagram is one of the world's largest social networks, but it can also be an important pivot in a company's digital marketing strategy - here is why. 
La pluma digital's curator insight,
November 21, 2016 2:51 PM
Claves sobre la importancia de utilizar instagram como herramienta de marketing.
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In order to track the performance of your social media efforts, conducting regular social media analysis is a must. One way brands track their campaigns is by using memorable, unique, and relevant hashtags. Hashtags are used to find and follow discussions about brands, promotions, or events. If managed correctly, hashtags will help you track how many people are participating in your campaign and what they are saying about your brand. To help you manage hashtags effectively, here are some tracking tools that you can use.... Via Jeff Domansky, Ivo Nový
Jeff Domansky's curator insight,
August 12, 2015 1:42 AM
Smart social monitoring toolsand tips to help you manage your hashtags better. Recommended reading. 9/10
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This article gives you a breakdown of the type of social media marketing tools available to help with social media and it's all broken down by categories. Via Marteq, Gina Tucker
Kim Harris's curator insight,
March 24, 2015 5:47 PM
Great social media marketing resources and well organized... 
Firstpoint Marketing and Communications's curator insight,
March 27, 2015 8:06 AM
Social media management has grown to become a major business. These are some of the tools used by the professionals. But you too can use them to manage your own accounts. They provide great sources of content and the ability to schedule posts on a variety of social media.
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This infographic shows the best time to outreach on social media. Plan ahead, and post efficiently for maximum engagement. Via Jeff Domansky, Ivo Nový
Jeff Domansky's curator insight,
February 8, 2015 11:33 PM
More suggestions on when to post for best results on the major social media channels. 
Sally Gunn's curator insight,
February 16, 2015 11:52 PM
These guides are always helpful but please don't forget to look at your own analytics and see when your customers are engaging with you most.
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Is your Facebook engagement dropping?Need some inspiration to pump up your Facebook marketing? Via Jeff Domansky
Jeff Domansky's curator insight,
December 28, 2014 8:23 PM
Useful lessons from companies who are having success on Facebook despite recent changes to algorithms. 
Autopilot Your Business's curator insight,
December 29, 2014 7:51 AM
Great real world insights and case studies 
Christian Michael's curator insight,
January 10, 2015 9:48 AM
Facebook still have the highest form of traffic because it's the highest traffic source from all the social media on the internet.
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Infographics are playing a larger role in visual storytelling efforts. When they are thoughtfully designed, they provide attention-grabbing visuals that also help the reader better comprehend and remember the message. This added value to the reader often encourages further engagement and sharing. Based on my experience creating infographics that are used in PR Newswire’s press releases, blog posts and presentations, here are some best practices for designing infographics that drive results.... Via Jeff Domansky
Jeff Domansky's curator insight,
September 7, 2014 10:39 AM
This is a very useful collection of best practices and tips for infographics.
Jeff Domansky's curator insight,
September 7, 2014 10:45 AM
Great Infographics and content marketing tips for marketers, PR pros and small business. 
OXY GREY's curator insight,
September 8, 2014 3:17 AM
10 conseils pour réussir ses infographies. Toujours rester user-friendly.
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...Marketing automation platforms save time, improve efficiency, increase productivity, and help manage big data. They give companies unprecedented abilities to understand buyers, identify opportunities, track campaign performance, and link marketing activities to business outcomes. But they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands. According to IBM, 90 percent of all data in the world is less than two years old. Humans are not programmed to keep up. And yet, turning data into intelligence, intelligence into strategy, and strategy into action remains largely human powered. What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success. Think about it. Are we really that far off from an automated marketing strategy in which the marketer's primary role is to curate and enhance algorithm-based recommendations rather than to devise them?... Via Jeff Domansky
Jeff Domansky's curator insight,
August 19, 2014 9:45 AM
Paul Roetzer looks at marketing automation, how it gives us the ability to maximize the ROI of marketing campaigns and personalize the customer experience. Stay tuned he says. This is only the beginning. Thoughtful reading about the disruption coming soon in marketing. 9/10 
Gonzalo Moreno's curator insight,
August 20, 2014 3:27 AM
Thank god humans will keep behaving stupid, eventually!
...I don't see marketers' future as sad and boring as accountants'! 
Ben Ricchio's curator insight,
August 20, 2014 9:00 AM
Interesting to consider we've only scratched the surface of digital marketing...
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In only a few weeks, Paramount'sTransformers: Age of Extinction has become the top-grossing film of all time in China, earning north of $300 million. What's more impressive is that Age of Extinction cost no more than $3 million to $5 million to market to Chinese moviegoers -- a stark contrast to the $100 million prints-and-advertising spend in North America. And multiple sources say studios now are shelling out an additional $100 million per movie to market this summer's big tentpoles internationally. Indeed, with the exception of in China, Hollywood continues to wrestle with rising marketing costs, particularly overseas, which can make up 70 percent of a film's gross thanks to booming markets in Russia, Latin America and Asia. Two years ago, the cost had crept up to $175 million globally. Now, studios say it has hit the $200 million mark per picture -- a 33 percent increase from the $150 million spent in 2007 on the first.... Via Jeff Domansky
Jeff Domansky's curator insight,
August 2, 2014 10:31 AM
This post is all about big budget hits. And I'm not talking about blockbuster box office sales. Its the cost of marketing movies internationally that's rising and cramping Hollywood's style.
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Who are the Rising Social Media Stars to watch? These are the marketers, bloggers and podcasters making an impact around the world. So, with the help of some friends, I decided to create a different kind of list. I wanted to recognize people in a way that was not derived from who could get out the vote or who was cozy with a corporate sponsor. I wanted to create a list that would celebrate amazing people who do not normally show up on lists. I wanted to find the (dramatic music) Future Gurus. I asked some of the people who are regulars on these “best of” lists to recommend a few people who they believe are on the rise. Who is impressing them, inspiring them, and challenging them? Who are the unknown stars who will be rocking the social media conferences two or three years from now?... Via Jeff Domansky
Jeff Domansky's curator insight,
June 5, 2014 12:57 AM
Superb list of up and coming social media stars from Mark Schaefer. A lot of talent, seriously worth following. 9/10
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Today we decided to feature a roundup of 41 of our favorite success stories, and the single best piece of advice they offer to new merchants. These stores sell everything from apparel to surfboards to furniture to animal onesies. Four of them got their start by crowdfunding their products. They’re based in nearly a dozen countries around the world. And they’ve all found terrific success selling online. Check out their advice. And if you’re a good fit for a success feature, submit your story here. We’d love to hear from you.... Via Jeff Domansky
Jeff Domansky's curator insight,
April 30, 2014 2:19 AM
Practical tips on social media marketing from 41 experts.
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Looking to plan an earned media strategy? Here are 7 essential questions that you need to answer. Earned media strategies are the bread and butter of effective content promotion, and creating and promoting a successful piece of content comes with a lot of work. If you fail to construct a solid strategy, your content may miss the mark—and more importantly, it may miss your audience all together. But how can you be sure you’ve built a foolproof strategy? Before working on your next campaign, ask yourself these seven questions.... Via Jeff Domansky
Jeff Domansky's curator insight,
April 30, 2014 2:04 AM
Valuable tips for PR and marketing strategists.
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Are you getting the value you should from your content marketing? Learn 5 best practices your business needs to follow to get the results you deserve. ... ‘If we only talk about ourselves, we’ll never reach customers’ says the always entertaining Joe Pulizzi in his packed-room presentation at Social Media Marketing World 2014. The answer to this pathological content hoarding problem is content marketing, or at least it was supposed to be. Unfortunately, many businesses are not following important content marketing best practices and are seeing disappointing results because of it. According to research from Content Marketing Institute, 90% of businesses today are engaging in content marketing, but only 45% report it to be effective. Here are 5 essential content marketing best practices businesses need to follow if they want to get the ROI that’s missing from their content marketing:... Via Jeff Domansky
Jeff Domansky's curator insight,
March 31, 2014 1:36 AM
Useful content marketing advice from Joe Pulizzi.
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According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates.... Via janlgordon, John van den Brink
Neil Ferree's curator insight,
February 4, 2014 3:36 PM
Social Content Marketing is no longer an Option. Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence. 
Randi Thompson's curator insight,
February 6, 2014 9:43 AM
Those are pretty good numbers. 6 out of 10 people are not buying products because other people have shared them. Who would have thought? 
renata mello's curator insight,
February 21, 2014 11:10 AM
Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them? |
Curated by robosheauk
Award-winning advertising junkie. Subtly charming zombie aficionado. Movie buff. Coffee scholar. Web Trailblazer #socialmedia #socialmarketing
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