The MarTech Digest
563.4K views | +0 today
Your new post is loading...
Scooped by Marteq
Scoop.it!

Customer Journey Analysis A Rising Force In Conversion Rate Optimization - MarketingCharts

Customer Journey Analysis A Rising Force In Conversion Rate Optimization - MarketingCharts | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Nicolas Desachy's curator insight, November 24, 2015 6:53 AM

#contentmarketing #b2bmarketing #ibmsoftwarefr

Scooped by Marteq
Scoop.it!

Guide to Competitive Analysis for Conversion Rate Optimization | The Invesp Blog

Guide to Competitive Analysis for Conversion Rate Optimization | The Invesp Blog | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

No comment yet.
Scooped by Marteq
Scoop.it!

53 Top Conversion Optimization Tools Reviewed by Experts - ConversionXL

53 Top Conversion Optimization Tools Reviewed by Experts - ConversionXL | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Marteq's insight:

Easy to navigate.

No comment yet.
Scooped by Marteq
Scoop.it!

Neil Patel's 5 Surprising Conversion Rate Optimization Discoveries - The Daily Egg

Neil Patel's 5 Surprising Conversion Rate Optimization Discoveries - The Daily Egg | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Marteq's insight:

It's a must to click-through and review the details.

No comment yet.
Scooped by Marteq
Scoop.it!

The Colossal List of Landing Page and CRO Resources - AdEspresso

The Colossal List of Landing Page and CRO Resources - AdEspresso | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Marteq's insight:

And that's what it is: colossal. Not to mention definitive. Another keeper.

No comment yet.
Scooped by Marteq
Scoop.it!

How to Optimize Landing Pages to Boost Social Media Conversions - Social Media Examiner

How to Optimize Landing Pages to Boost Social Media Conversions - Social Media Examiner | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Marteq's insight:

Not much but essential.

No comment yet.
Scooped by Marteq
Scoop.it!

The Complete Guide to Building a High Converting Landing Page - SEMrush

The Complete Guide to Building a High Converting Landing Page - SEMrush | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Marteq's insight:

This post covers everything: from design to tools. Please click through for all the goodies.

No comment yet.
Scooped by Marteq
Scoop.it!

10 Ways to Improve Your Lead Conversion Rate - Technology Advice

10 Ways to Improve Your Lead Conversion Rate - Technology Advice | The MarTech Digest | Scoop.it

marketingIO’s MarTech Managed Services drives more leads faster. 

Marteq's insight:

MIA: personalization, segmentation, retargeting, predictive, triggered email.

No comment yet.
Scooped by Marteq
Scoop.it!

Exactly When to Send Each Email and Call To Maximize Conversions | Datanyze Blog

Exactly When to Send Each Email and Call To Maximize Conversions | Datanyze Blog | The MarTech Digest | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

Marteq's insight:

Digital shelf life is fleeting.

No comment yet.
Scooped by Marteq
Scoop.it!

How Your Sales Messaging Affects Conversion Rates [Infographic] - Visual Contenting

How Your Sales Messaging Affects Conversion Rates [Infographic] - Visual Contenting | The MarTech Digest | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

No comment yet.
Scooped by Marteq
Scoop.it!

4 CRO Tactics to Implement Today | Commerce Sciences Blog

4 CRO Tactics to Implement Today | Commerce Sciences Blog | The MarTech Digest | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

No comment yet.
Scooped by Marteq
Scoop.it!

Marketo Data Tells Us: What Is the Top Conversion Rate by Channel? - Marketo

Marketo Data Tells Us: What Is the Top Conversion Rate by Channel? - Marketo | The MarTech Digest | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

Marteq's insight:

As usual...TEST!

No comment yet.
Scooped by Marteq
Scoop.it!

Infographic: A Marketer’s Guide to Combating Conversion Killers - Formstack

Infographic: A Marketer’s Guide to Combating Conversion Killers - Formstack | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

No comment yet.
Scooped by Marteq
Scoop.it!

Three Ways Brain Science Can Skyrocket Your Conversion Rates - Profs

Three Ways Brain Science Can Skyrocket Your Conversion Rates - Profs | The MarTech Digest | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

Marteq's insight:

Excellent information, and you should test the concepts with your LPs.

Julie Brain Lady Anderson's curator insight, October 19, 2015 3:03 PM

I always teach my clients this very thing. Be careful what your messaging, including the colors you use, are telling you customers. #brainladyjulie www.YourBestMindOnline.com

Scooped by Marteq
Scoop.it!

Creating an Effective Conversion Optimization Process - KISSmetrics

Creating an Effective Conversion Optimization Process - KISSmetrics | The MarTech Digest | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

No comment yet.
Scooped by Marteq
Scoop.it!

How Colors Affect Your Landing Page Conversion Rate [Infographic] - Socially Stacked

How Colors Affect Your Landing Page Conversion Rate [Infographic] - Socially Stacked | The MarTech Digest | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

No comment yet.
Scooped by Marteq
Scoop.it!

6 Mind-Blowing Digital Marketing Stats from Unbounce’s Conversion Road Trip | Wordstream

6 Mind-Blowing Digital Marketing Stats from Unbounce’s Conversion Road Trip | Wordstream | The MarTech Digest | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

Marteq's insight:

This is important information to incorporate into your efforts!

No comment yet.
Scooped by Marteq
Scoop.it!

Reducing Visitor Anxieties Can Increase Conversion Rate Of Product Pages By 108% | The Invesp Blog

Reducing Visitor Anxieties Can Increase Conversion Rate Of Product Pages By 108% | The Invesp Blog | The MarTech Digest | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

Marteq's insight:

It follows the adage that you need a topline summary with a CTA, with everything else stripped out.

No comment yet.
Scooped by Marteq
Scoop.it!

2015 Form Conversion Report · Formstack

2015 Form Conversion Report · Formstack | The MarTech Digest | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

Marteq's insight:

There's a free report available as well: https://www.formstack.com/report/form-conversion-2015 

No comment yet.
Scooped by Marteq
Scoop.it!

3,000 marketing pros reveal the best conversion optimization tools | VentureBeat

3,000 marketing pros reveal the best conversion optimization tools | VentureBeat | The MarTech Digest | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

Marteq's insight:

Seriously, what else do you need to justify an optimization tool? There's pure, unadulterated ROI associated with it.

No comment yet.
Scooped by Marteq
Scoop.it!

Infographic: The Online Marketer’s Guide to Form Conversion - Formstack

Infographic: The Online Marketer’s Guide to Form Conversion - Formstack | The MarTech Digest | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

No comment yet.
Scooped by Marteq
Scoop.it!

Form Conversion Rates: Whats Working? - Marketing Charts

Form Conversion Rates: Whats Working? - Marketing Charts | The MarTech Digest | Scoop.it
Form conversion rates continue to depend more on the type of form being used than the number of fields in the form, reports Formstack [download page] in its second annual “Form Conversion” study. This year’s study adds lead generation forms (such as those used for gated content downloads) to the list of analyses, finding that these forms have an average conversion rate of 17% and average 11 fields.
While lead generation forms sported one of the higher conversion rates of the different types analyzed, they couldn’t hold a candle to contest forms, which had by far the highest conversion rate (34%) for the second consecutive year despite having a similar number (10) of fields on average.


From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

Marteq's insight:

Presented to that you can compare your forms' performance. And as you know, there's a inverse correlation between the number of fields and the conversion rate.

No comment yet.
Scooped by Marteq
Scoop.it!

2015 Form Conversion Report: Increase Conversions Up To 189% - Formstack

2015 Form Conversion Report: Increase Conversions Up To 189% - Formstack | The MarTech Digest | Scoop.it

This is a good one, and worth the form fill.

Marteq's insight:

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

No comment yet.
Scooped by Marteq
Scoop.it!

10 Marketing Tactics To Increase Conversions - Forbes

10 Marketing Tactics To Increase Conversions - Forbes | The MarTech Digest | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

Marteq's insight:

More 101 content. The most important? Testing. Only testing will help you drive more conversions over time.

No comment yet.
Scooped by Marteq
Scoop.it!

How to optimize conversions on non-linear marketing funnels - BrightInfo

How to optimize conversions on non-linear marketing funnels - BrightInfo | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

Marteq's insight:

Data-based proof that prospects go in and out, up and down, and now rarely take a linear path. You just have to be there to direct them to the right place.

No comment yet.