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The State of Mobile Content Marketing | Visual.ly

The State of Mobile Content Marketing | Visual.ly | The MarTech Digest | Scoop.it
From visual.ly - February 20, 2013 7:44 AM

Stats and predictions for mobile content marketing, provided by corporate blogging platform, Compendium, and email marketing software, ExactTarget.

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2013 Mobile Trends For Marketers | Forrester Blogs

2013 Mobile Trends For Marketers | Forrester Blogs | The MarTech Digest | Scoop.it
From blogs.forrester.com - February 14, 2013 8:19 AM
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Smart overview on how mobile impacts the marketer's action relative to the products offered by the marketer as well as the marketer's activity. Includes key takeaways into three main points, which you should click through to review.


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Mobile Is Maturing [Infographic] - Profs

Mobile Is Maturing [Infographic] - Profs | The MarTech Digest | Scoop.it
From www.marketingprofs.com - February 8, 2013 6:45 AM
Mobile - More chief technology officers are making mobile a priority and dedicating greater resources to it. The following infographic from MutualMobile details how CTOs are thinking about mobile and why it ...
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Seven tools to optimize your email marketing for mobile - Econsultancy

Seven tools to optimize your email marketing for mobile - Econsultancy | The MarTech Digest | Scoop.it
From econsultancy.com - February 4, 2013 7:53 AM

Another great post to reference in the future. Bookmark it!  Here are the tools...


http://www.jpegmini.com/: image size reduction

https://litmus.com/: preview across mobile and desktop

http://www.themeforest.com: responsive email templates

http://www.mailchimp.com | http://www.campaignmonitor.com: distribution

http://www.sparkpage.com: mobile landing pages

http://www.google.com/analytics: analytics

http://www.yozio.com/: goals tracking

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2013 — The Year Ahead In Mobile [SLIDE DECK] - Business Insider

2013 — The Year Ahead In Mobile [SLIDE DECK] - Business Insider | The MarTech Digest | Scoop.it
From www.businessinsider.com - February 1, 2013 8:33 AM

We thought it too important not to deliver this deck to you from Business Insider.  Great insight into the growth of mobile.  Note growth of mobile advertising starting on slide 69.


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Why a Mobile Website Is Part of Any Business Plan [INFOGRAPHIC]

Why a Mobile Website Is Part of Any Business Plan [INFOGRAPHIC] | The MarTech Digest | Scoop.it
From contently.com - January 30, 2013 8:42 AM
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Cité des métiers du Val-de-Marne's curator insight, November 17, 2014 7:49 AM

pourquoi et commencer penser à son site mobile lorsque l'on est chef d'entreprise...
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Your 12-Point Checklist for Mobile-Optimized Landing Pages

Your 12-Point Checklist for Mobile-Optimized Landing Pages | The MarTech Digest | Scoop.it
From blog.hubspot.com - November 29, 2012 9:16 PM

1) Be Visible: Flash, PNG-24 images, and a host of plug-ins make much of your content inaccessible on many mobile devices.

 

2) Scale to Size: Use responsive web design to determine what type of device consumers are using to access your landing page, and scale the content appropriately for them.

 

3) Be Concise: Six-word headlines are so last year. Three- to four-word headlines are all the rage. Write your landing page copy, then cut it in half.

 

4) Be Available: Adding click-to-call capability -- the ability for users to literally click on your phone number on your mobile landing pages -- will help you with mobile conversions.

 

5) Think "Two Thumbs Down": Make sure the items on your landing page a user needs to click on are thumb-friendly.

 

6) Be Slim: Present your content in a single column and, whenever possible, keep your call-to-action above the fold, which is within the top 100 pixels for smartphones.

 

7) Think Local: Even the broadest of geotracking systems locate users within 5 to 20 miles of where they are, so use the local nature of mobile to make your landing pages more relevant to consumers

 

8) Use Simple Forms: Keep your forms to the bare minimum needed to get the job done. The simpler the form, the fewer the fields, the better.

 

9) Be Fast: The data on your mobile pages should be lean, lightweight, and under 20 kilobytes so your pages load in 5 seconds or less.

 

10) Get to the Point: The fewer actions a user has to take to get to their reward, the better.

 

11) Be Legible: Don’t sacrifice size for content.

 

12) Don’t Trust. Test: A/B test your mobile landing page.

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A Supercharged Sales Force: Power Your Organization Via Mobile Sales Enablement [Infographic]

A Supercharged Sales Force: Power Your Organization Via Mobile Sales Enablement [Infographic] | The MarTech Digest | Scoop.it
From www.marketingprofs.com - November 11, 2012 10:03 AM
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Five Ways to Optimize Email for Mobile

From www.marketingprofs.com - November 9, 2012 4:37 PM

1) Practice the KISS principle. Keep It Simple, Stupid. Smartphones enable lightning-fast deletion—so keep subject lines short, sweet, and intriguing.

 

2) Test ad infinitum. Never stop testing technical aspects of your campaigns. Images should load properly and layouts should be readable on any device or screen. Subscribers will lose interest if they have to keep scrolling to understand your message or if they get stuck waiting for data to download.

 

3) Give links prominent placement. Smaller screens can obscure links, especially when they're surrounded by clutter. Set links apart and make them easy to click on.

 

4) Define your call to action. You rarely have the full attention of a subscriber—so your offer must be compelling and targeted, and she must have a clear path to action. If she's not sure what she's supposed to do, don't expect her to stick around.

 

5) Get your timing right. When are your customers using mobile email? If you don't know, find out.

 

Read more: http://www.marketingprofs.com/short-articles/2680/five-ways-to-optimize-email-for-mobile#ixzz2BlPiMeqJ

 

 

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