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Gartner Releases 2015 CRM Sales Predicts - Gartner

Gartner Releases 2015 CRM Sales Predicts - Gartner | The MarTech Digest | Scoop.it
The predicts report provides insight into how IT leaders can boost the adoption of sales force automation through mobility and gain a competitive advantage through predictive analytics. Prioritize mobility first in SFA deployments, leverage predictive analytics for sales managers and salespeople, and apply crowdsourcing to sales compensation.  The report also included a number of key findings in each of these areas.

Key Findings

IT leaders for sales are leveraging smartphones to improve salesperson adoption and data quality for sales force automation.
Predictive sales analytics are emerging as important tools for sales leaders and managers who are responsible for forecast and pipeline accuracy.
IT leaders involved with sales should evaluate nontraditional techniques, such as crowdsourcing, to help sales leaders implement better sales compensation plans.


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Marteq's insight:

Yet again Predictive rears its wonderful head. It's not the answer for every question, but it's a great starting point.

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Implisit Raises $3.3M For Self-Learning Service That Predicts Next Steps For Sales People | TechCrunch | #TheMarketingTechAlert

Implisit Raises $3.3M For Self-Learning Service That Predicts Next Steps For Sales People  | TechCrunch | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

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Implisit has raised $3.3 million from Gemini Israel Ventures for its self-learning platform that mines CRM data to help sales people close more deals and cut manual data entry.

 

The service connects email, calendars and the contact information in the CRM platform, said Co-Founder Gilad Raichshtain. It offers follow-up steps for a prospective deal, the best approach and other intelligence. Over time, the service adapts to the business processes, updating the intelligence as the users go about their daily work.

 

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Marteq's insight:

More than predictive. A self learning system means you may have SkyNet running your marketing automation one day.


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