Two types of bots will be used most of the time, said HubSpot CMO Kipp Bodnar in a presentation outlining the coming integration. One, a utility bot, will help do recurring tasks, such as research, like Facebook's GIPHY bot that suggests animated GIFs to go with messages and posts; the other, transactional bots, expire when a transaction is complete, such as a package tracker rendered irrelevant once an order is delivered.
This starts with Facebook Messenger chatbots because that's where everyone is, he explained, and because the integration is tight.
It's dawned on me that we may now have the killer app that may convert communication over from email to messaging: chatbots (or bots in general).
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