Snapchat initially started out as a social app/ an app for leisure. As it has progressed in the recent years, snapchat has become a platform for companies to market themselves. A company which takes advantage of this well in my opinion is the PINK sector of Victoria's Secret. I follow PINK's snapchat and they often market their clothing in a way which makes me not only want to watch their snap story, but makes me want to buy their items. Often, they will also involve "screen shot give aways" (Ex: Screen shot this picture for a free beach towel with any purchase in stores).

Snapchat is raising as an unexpected BtoB marketing tool. 

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