This new HubSpot-Brightcove alliance aims to provide better analytics in both areas.
When a potential customer fills out a custom, in-video, HubSpot form to watch a particular video, HubSpot and Brightcove can capture who that person is, and track his individual consumption habits — including what video player he used to watch the video, how much of the video he actually consumed, and what video topics he seemed to gravitate towards the most.
A bit of an explanation as to the "why" for this recent announcement.
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