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I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…
Martin (Marty) Smith's insight:
Marty Note - Layered Storytelling
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From
blab
Welcome to Blab, a place to watch, join, and interact with live conversations about the topics that matter most to you.
Martin (Marty) Smith's insight:
Blab
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Blogging and Social Media
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Adding Feeds To your Blog / Site
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Ello No Worries
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Social Media Darwinism
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Why LinkedIn Doesn't Work for Content Marketing
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Online merchants must tap their networks, empower brand advocates and ask for help. This YouTube Video continues notes for our 4.16 FedEx Ecommerce Summit presentation.
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Rescooped by Martin (Marty) Smith from Google Plus and Social SEO |
The terms "Content Strategy" and "Content Marketing" have become blurred together, yet the two couldn't be more different. Learn what sets them apart.
Marty Note
There are two groups of content marketers. One group CONTENT MARKETS. We would put the outstanding curation skills of @Neil Ferreein this group. The other group WRITES about what content marketing SHOULD BE.
This post comes from group #2. In the abstract everything they say is correct, but in the cold light of actual content marketing they create distinctions without differences.
A website and the content marketing within it are an ant hive. Things are popping, moving and changing all the time. I love the house blue print idea. That''s rich. If you create such static plans please come compete with one of our customers.
Watch Joy Ito discuss the need to become a NOWIST (http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en )and you will see how absurd attempting to blueprint something as dynamic as the web and your website's place in it is.
Now watch Eli Pariser discuss how impossible it is to reach anyone now in his Filter Bubbles TED Talk (http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en ) and realize the implication is your marketing is PROXY marketing.
Since you can't get inside the perimeter of new customers due to filter bubbles finding, grooming and empowering brand advocates is a must. How do you map the immediate give and take between you, customers and brand perceptions?
Love this nonsense from the post:
"Content marketing, on the other hand, is typically a soft-sell sales approach to attract customers and retain them through creating and delivering relevant, meaningful content. It’s essentially a combination of sales techniques and organic marketing, all in one. The trick is disguising your efforts well enough that your customers don’t know they’re being sold, but rather feel like they are becoming better informed. In content marketing, you designate specific audiences that you want to “pitch” content to, and once they bite you work to drive profitable customer action through consistently curating content you feel will help shape their behavior to result in conversion."
WOW, that is so WRONG I don''t know where to begin. Tricking people these days is a nonstarter. Read Simon Sinek's Start With Why for a better understanding of what is happening now and ignore, "the trick is...".
There are no TRICKS anymore. The only trick left is being YOU, sharing YOU and being open to a new YOU thanks to the NOWIST fast feedback loops your advocates will help create.
Neil was kind to this post. Follow HIM, ignore the post.
Be sure to read the great comment by @Neil Ferreetoo reinforcing my belief HE (Neil) is the #mustfollow take away from this post.
There are plenty of "experts" that will tell you before you execute a content marketing strategy, you need to know who your audience is and what keeps them up and night and then then just give them what they want.
There's more to it than that of course, but it all boils down to addressing the WiiFM factor. Handle that and your content marketing plan should get the results you seek.
Rescooped by Martin (Marty) Smith from MarketingHits |
Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets.
Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.
Great Brian Yanish share (as always).
For those of us who are visual learners, this is a great info graphic on how to make a perfect Tweet!
Info graphics are a great way to assemble and distribute information, especially data in one document. Teachers can request their students to compile data and create a visual to share quantifiable information.
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.Horowitz confirmed that Google plans to split off Hangouts and Photos as their own products separate from Google+. Horowitz will be in charge of Photos and "The Stream," which is what he called the social network part of G+ in his announcement.While Google Product
Marty Note
Excellent post by Mark that confirms G+ is changing but unlikely to be junked. As I heard Mark propose in a speaking engagement - use G+ as a powerful engine and you get views, conversations and a great free tool that works FOR your content not against it.
I'm always interested in news about Google, how about You? Here is a scoop of a scoop about G+ from Martin (Marty) Smith via Mark Traphagen.
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Social Impact Counter
Frustrated with not being able to see social following, impact or value over time or across networks we are creating a cool new tool - the Curagmai Social Impact Couinter.
http://www.curagami.com/wonderful-life-social-counter/
That link will explain why we created what may be the first such counter. Soon we will have a quant help us create better math and hope to widgetize the counter to auto-scrape the only universal social network number - Following.
We think knowing your "impact" scores will add new dimensions to personal branding. Hey you work your butt off developing your personal brand wouldn't be cool, helpful and profitable to have a summary of your impact? All things being equal bet hiring managers start looking at social impact HARD before hiring anyone.
If you would like a Social Impact Counter, bet willing to give feeedback and share how you use your counter we want you (lol). We may never charge for the Curagami Social Impact Counter, but the first 100 "testers" will get theirs for free for sure.
email martin(at)Curagami.com or use the form on the post and we will send you a free Social Impact Counter once pepople smarter than us get done with it. Thanks, Marty
http://www.curagami.com/wonderful-life-social-counter/
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Lessons From Links
We learned 3 big things from doing some spreadsheet work and producing this REPORT about Curagami's Top 10 Posts by Links In:
* Know Your 80-20 Rule
* Surf Waves Don't Create Them
* Write What You Know & Tell Stories
Learn more about what we learned from Curagami's links:
http://www.curagami.com/top-curagami-posts-by-links/?v=7516fd43adaa
Scooped by Martin (Marty) Smith |
Twitter For SMBs
Twitter Basics for SMBs shares 7 quick tips to improve your Twitter tribe making skills. Building online community is crucial, so follow these 7 tips:
* Follow Back
* @ Messages
* Sip Don't Drink
* Curate
* Say Thanks
* ReTweet
* Tweet
Rescooped by Martin (Marty) Smith from MarketingHits |
Snapchat and Wickr are tearing up the social marketing playbook.
While it's no news that social media use has become fractured, a new Pew Research Center report shows just how increasingly complex it's become.
About 36 percent of U.S. smart phone owners are using messaging apps like Kik and iMessage, according to Pew. Apps like Snapchat and Wickr, which automatically delete sent messages, claim 17 percent of smartphone owners as users.
"Users now have dozens of options to communicate with others as broadly or narrowly as they like," says Maeve Duggan, lead author of the report, which was based on phone interviews with nearly 2,000 U.S. adults, most of them Internet users.
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HBO’s Games & Game Theory
Game of Thrones season 5 finale was disturbing, depressing and as close to experiencing chemotherapy by watching TV you will ever get (and we hope you ever get period). The season 5 finale has us wondering if social media marketing is changing the way we create art and not always in good ways.
What about you? Share your GOT and social media thoughts on Curagami: http://www.curagami.com/magical-thinking/news/game-of-thrones-whack-a-mole/
Scooped by Martin (Marty) Smith |
Queen of Pinterest
Having a great #memorialday on our Queen of Pinterest community board: https://www.pinterest.com/scenttrail/queen-of-pinterest/
Scooped by Martin (Marty) Smith |
Mobile Paintings The mobile phone is changing everything. I love looking at art with my iPhone. There is something about the swipe and the view that creates connections hard to see before. These “mobile paintings” provide a unique look inside, a glimpse of genius.
Scooped by Martin (Marty) Smith |
In terms of granular targeting of your messaging, few platforms are more effective than Twitter. Using its various advertising tools, you can boost your posts to place them in front of your targeted demographics, create a trending hashtag, or even target users who are watching a particular piece of live television programming.
Great insight here in how to use Twitter and Twitter's tools to get your landing pages in front of the buyers you've been looking for.
Scooped by Martin (Marty) Smith |
9 Free Social Media Analytics Tools feature everything from Klout to Addictomatic. Most new to us, but worth checkout out.
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This week, I'm stoked to feature uber content curator and friend @Martin (Marty) Smith on the blog.
His answers will make you want to start curating right away if you have never done it.
An excellent interview!
Read it at http://socialmediaslant.com/curator-martin-w-smith/
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Hi Martin, I think that your topic is very noble, and I'd like to ask you how I will begin to make some work about the "Climate Change"
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A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.
Marty Note
Don't be fooled by nattering nabobs of negativity. Social media is changing the world and marketing at its core. Here's why....