Marketing Scoops: Everything About How Startups Succeed Is Changing in 2023 | Online Marketing Tools | Scoop.it

There's a reason why a lot of the news articles and thought pieces you read about startup success all sound the same lately. It's because the threads binding the strategy of unicorn-valuation growth are unraveling at a quickening pace. To drive the point home, I liken this change in startup strategy to a similar shift that has changed the way we think of movies, because the changes are similar and separated by only a few years. Plus, everyone understands movies.