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halbergman | Getty Images A new, ongoing series from the authors of ‘Total Alignment’ continues with a look at how defining a segment and focusing on its needs gets you one step closer …
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shutterstock Here are five crucial steps your brand should take to create a content marketing strategy that grows your business and drives results. “Never ask for anything, and especially fro…
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skaman306 | Getty Images Covid-19 has significantly changed business-to-business marketing plans. As Forrester noted recently, “It’s more than a combina…
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Did you know that influencer marketing was worth $13.8 billion in 2021? That’s according to Influencer Marketing Hub, which also reported that 59% of brands had a standalone budget for conten…
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For decades, multilevel-marketing companies had it easy. Cutco knives, Tupperware containers, and Pampered Chef bread mixes were inoffensive products sold at weeknight wine parties and, later, in t…
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People want to work from home for various, and rather simple reasons: They want to work in an environment of their liking They want more freedom with their schedule They want to cut commute hours a…
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A massive amount of branded content is being published to the web every day. Every piece makes it more difficult to capture and keep the attention of your target audience. Joe Pulizzi, Content Mark…
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Marketing is the basic necessity of business owners in the present age. They have to use different marketing tools and techniques to ensure that they rank higher in comparison to their competitors.…
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Advertising market trends 1.Programmatic Advertising What is programmatic advertising? It means advertisers automate ad buying to target more specific audiences. This type of automation results in …
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My area of expertise is in leadership development using the philosophy of Lean Six Sigma, in other words “process improvement strategies”. Now join me on the journey I call&n…
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