Marketing Scoops: Shrinkflation 101: The Economics of Smaller Groceries  | Online Marketing Tools | Scoop.it

Grocery store shoppers are noticing something amiss. Air-filled bags of chips. Shrunken soup cans. Diminished detergent packages. Companies are downsizing products without downsizing prices, and consumer posts from Reddit to TikTok to the New York Times comments section drip with indignation at the trend, widely known as “shrinkflation.”