Marketing Scoops: Starting a Business Is Impossible Without One Thing and It’s Not Cash | Online Marketing Tools | Scoop.it

For countless entrepreneurs, the tried-and-true way of finding funders and staffing a startup is through cross-class connections — yet too few of them are properly focused on continually broadening their networks. There are plenty of other important steps along the way to startup success: revenue growth, hiring the right talent, market knowledge, the list goes on. But there’s one metric that deserves considerable attention in that process: broadening your answer to the age-old adage, “It’s not always about what you know, but who you know.”.....