Why Brands are Failing To Listen To Customers and How To Fix That | Online Marketing Tools | Scoop.it
From onlinemarketingscoops.com - November 9, 2021 11:28 AM
Without a clear understanding of what customers are experiencing, executives put their brands at risk, according to Andy MacMillan, CEO of UserTesting, which helps companies collect video feedback from their customers. As the COVID-19 pandemic illustrates, a company’s survival in challenging times often requires a strong, meaningful audience connection and swift action to meet customer needs.