Networked Nonprofits and Social Media

A tweet only has 140 characters; with such a small amount of characters at your disposal, you need to make the most of each one.

The perfect tweet consists of three main parts: your message, a link and blank space. Here's what each section should include:

Message:

• Call to action: Tell readers what you want them to do.

• Hashtags: Include one or two to increase your reach among people who don't follow you.

• Tone: Use your own voice, but in a professional way.

• Format: Use a mix of headlines, questions and statistics to drive clicks and retweets.

Link:

• Shortened URLs: Bit.ly links earn the most retweets.

Blank space:

• Leave room for at least 20 characters at the end of your tweet so retweeters can add comments.

Check out the graphic for more information...

Via Lauren Moss