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Scooped by Brian Yanish - MarketingHits.com |
Use these social media marketing tips to help market your law firm. We create and promote social media marketing campaigns for lawyers & law firms.
Scooped by Brian Yanish - MarketingHits.com from The 21st Century |
The intriguing science surrounding social media use is really demonstrating just how much of an effect personal connections can have on our health and mood.
Scooped by Brian Yanish - MarketingHits.com from Curation, Social Business and Beyond |
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....
Social Content Marketing is no longer an Option.
Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.
Those are pretty good numbers. 6 out of 10 people are not buying products because other people have shared them. Who would have thought?
Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?
Scooped by Brian Yanish - MarketingHits.com from Social Media Useful Info |
How do businesses stay on top of the deluge of information related to them created by social media users? Here's one way.
La infografía se pregunta si las empresas pueden mantenerse a flote en medio de la avalancha de información que se genera en el mar de plataformas de medios sociales que tenemos actualmente.
Please rate this post and share it to your social networks (The top benefits achieved in social media in 2013 http://t.co/Gw3VhM8J43)
Scooped by Brian Yanish - MarketingHits.com |
Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.
Great article by my friend Marty! In this article Marty freely shares his insights on how businesses need to change their marketing approach and why Stories Matter in order to today's social market.
Thanks for sharing Karen.
Karen's comment:
Marty Smith is a fabulous Marketer (online and offline) and I regularly follow his Scoop.it pages http://www.scoop.it/u/martin-marty-smith
He just wrote this blog post about why stories matter so much now in business -- which I think is fabulous.
I particularly appreciate his points like:
Marty also has some terrific insights on how Google is taking stories into account in its rankings of businesses.
Truly story is becoming a core competence in business life. And many thanks for the shout-out in the article Marty!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Scooped by Brian Yanish - MarketingHits.com from Social Media Useful Info |
Just in case people need reminding, a social media presence and a website have tremendous benefits for a business if executed right. (What Do Businesses Get From Social Media And Websites?
Scooped by Brian Yanish - MarketingHits.com |
http://www.socialmediabynumbers.com The era of Social Media has changed the nature of organizational definition. We are no longer authors of our identity, bu...
Votre histoire vous diférencie de vos concurrents...
What's your story? What are your mission vision values? Why it matters.
Excellent video.
Scooped by Brian Yanish - MarketingHits.com from Social Media Useful Info |
Here are 6 reasons your content won’t get shared (and it absolutely won’t go viral):
1) No Sharing Buttons (or they’re hidden)
In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email.
2) You Have a Boring Headline
Headlines are the first things people see when the visit your website or blog.
3) You’re Not Connected In Social Media and/or You Don’t Share it Yourself
If a tree falls in the forest but no one is around to hear it, does it make a sound? Translated into blogging, this is, “If a post is written but there’s no one around to read or share it, was it really written at all?”.
4) Your Posts Are All About You
I have nothing against you, your company, your products, the benefits of your products, the different colors you offer, your financing plans, your client case studies, your demos or your company events. It’s just that it’s not that interesting for me as a reader.
5) You Don’t Have an Artisanal Attitude to Crafting Content
Blog posts that are produced as “check the box” activities will never be exceptional. In other words, an inspired piece of content can get hundreds or thousands of shares while an uninspired one can get zero.
6) You Don’t Post Often Enough To Become Good At It
Every content creator starts off producing average (or below average) content. Get over that fact.
You have to produce enough content, get enough feedback, see what people respond to and find your own voice…and that requires that you put in some time.
by Tom Treanor
Scooped by Brian Yanish - MarketingHits.com from Curation, Social Business and Beyond |
This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.
(credits at the bottom).
Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.
Here are a few highlights:
Understand the 3 Types of Buyers
Help customers break through "Action Paralysis" by setting minimums
for example: remind your customers how easy it is to get started (No payments for the first month)
Understand the 3 types of buyers -
By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening
**15% spendthrifts
**24% tightwads
**61% average spenders
Use Urgency the smart way
**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.
More data on this.....
Selected by Jan Gordon covering "Curation, Social Business & Beyond"
Read article and see infographic here: [http://bit.ly/SAchFm]
Infographic by HelpScout
Data by Gregory Ciotti
Scooped by Brian Yanish - MarketingHits.com |
Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates. In case you need even more reason to learn to weave an effective narrative throughout your marketing efforts, here are seven reasons storytelling is important for branded content.
Thanks to fellow curator Giuseppe Mauriello for sending me this! It's perfect for a mid-week pick-me-up.
This post is quick and easy to digest -- because you can get all the messages by viewing the photos. What a great example of using visuals in a blog post to create easy to scan, more compelling and enjoyable content.
Have a delightful read and day!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Scooped by Brian Yanish - MarketingHits.com from The 21st Century |
Scooped by Brian Yanish - MarketingHits.com from The 21st Century |
From sharing content for your client or company to learning about tomorrow’s weather, these tools will save you time and—because they’re free—money.
Scooped by Brian Yanish - MarketingHits.com from Curation, Social Business and Beyond |
This piece and infographic is from Adam Vincenzini on his blog.
I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search
Here are some highlights:
Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.
Where do online influencers operate?
Most popular are:
blogs, Twitter, Facebook, YouTube, Online
communities, discussion boards
Assumptions:
**Influencers are active on Twitter
**Influencers operate some for of blogging hub
Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data
The initial steps involve:
1. Search by keyword
2. Search by location
3 tools useful in the process: The first two you can also search by location:
**followerwonk.com - then run this through another influencer tool -
tweetlevel to give it even more relevance (this isn't fool proof)
There are more suggestions in this piece having said that:
**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.
** this can help narrow things down, significantly
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/7humubp]
Scooped by Brian Yanish - MarketingHits.com from Curation, Social Business and Beyond |
This is a good piece, and of course, it has everything to do with content, if you're curating for business and branding, you will want to have a look at this, good info.
Intro:
"When developing a social search strategy, it's tempting to look at social networks"'alone and how you will effectively be found through search to gain...
Social search is gaining in popularity as a marketing term and practice as more brands recognise the benefit in developing a combined strategy and the need to react to changing consumer behaviour.
A search engine results page is no longer just a mass of static links, but combines photo, video and realtime content to present the user with an increasingly changing web of gateways to content online.
The focus for a long time has been on the strategy on external social networks – increasing your profiles to reach new users but also improve your search engine rankings to control the front page for your results. The website has taken somewhat of a backfoot when it comes to a social search strategy, but you risk ignoring it at your peril.
Content is still king
http://www.simplyzesty.com/google/search/developing-a-social-search-strategy-content-reigns-supreme/
Scooped by Brian Yanish - MarketingHits.com |
The cleaning brand Mrs Meyers experimented with a unique ad format that pulled in realtime content and online conversation from social platforms.
Scooped by Brian Yanish - MarketingHits.com |
Scooped by Brian Yanish - MarketingHits.com |
Scooped by Brian Yanish - MarketingHits.com |
This is not an old-fashioned blog, but a new style of sharing page that uses software by Scoop. It allows me to not only post my thoughts & information but also share with you great content & sites that I’m finding in my daily job of keeping up with what’s going on in the online world.
AboutMe:
My name is Brian Yanish and yes I am a nerd. Now that I got that out of the way, what do I really do? I'm the founder of MarketingHits, where we help other businesses find new ways to connect with customers, both online and off.
Check out our website. http://www.marketinghits.com
Follow me at http://twitter.com/marketinghits
Happy Marketing!
Brian
Scooped by Brian Yanish - MarketingHits.com |
Scooped by Brian Yanish - MarketingHits.com |
Scooped by Brian Yanish - MarketingHits.com |
Scooped by Brian Yanish - MarketingHits.com |
Scooped by Brian Yanish - MarketingHits.com |