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Scoop.it!
Henrik Safegaard - Cloneartist's insight:
Angela Watercutter: "Oculus Story Studio's new project is more than a cute animated short--it's a test case for narrative techniques that could change the way we watch movies." 
Scoop.it!
"Creating movies from within computer games may sound like something best left to teenage boys, but the art of machinima, making animated films from within the real-time 3-D 'engine' of a video game, is proving anything but says Aaron Martin, Collective London's head of strategy" ... Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's insight:
Seeing the opportunity, EA commissioned Stoneman to create a piece of machinima that showcased the new downloadable content while paying homage to those "Only in Battlefield" moments. The resulting short movie quickly became one of the most effective pieces of content EA has produced, generating more than 765,000 views and 25,000 likes without even as much as a sponsored post in media support. EA’s campaign for 'Battlefield 3' garnered them the top spot in the newly released Social Brands 100 for 2013. Click headline for full story.
Juan Carlos Burgon's curator insight,
June 17, 2013 6:21 PM
I think in this times of life videogames are openning the doors for new types of filmaking by giving them chances to start producing about new topics and types of themes that are related to life and to actual information that would be great for editing and producing films, they would be magical, or of action, drama and they will have too many kind of brilliant acts to show 
Rafael Geraldo's curator insight,
April 6, 2015 3:41 PM
Uma ideia na cabeça e um joystick na mão: Conheça o Machinima, um gênero que usa a interface dos games para fazer filmes incríveis. |
Curated by Henrik Safegaard - Cloneartist
Please visit http://www.youtube.com/user/safegaard
to see my work :) 
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Angela Watercutter: "Oculus Story Studio's new project is more than a cute animated short--it's a test case for narrative techniques that could change the way we watch movies."
"Oculus Story Studio's new (& cute) animated short "Henry" brings the psychology of empathy (and much more) into the forefront of development and design. Yes, it will change the way the audience watches and thinks about movies, but it will only succeed as an artform if filmmakers, storytellers and producers understanding the fundamentals that create empathy, how empathy differs from sympathy and other forms of emotional response, how the sense of presence changes with perception and how people attribute meaning like intentionality in a 'shared space.' The most telling quote in the article is a parenthetical aside when Saschka Unseld is quoted as saying that the change in connection makes comedy twice as hard because Buster Keaton-esque physical comedy just feels “mean.” VR will force the examination of all the conventional filmmaking rules of thumb for transmitting engagement and emotion--without which the story isn't successful. #mediapsych More than ever, it's the psychology that matters.