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Henrik Safegaard - Cloneartist's insight:
Exelent marketing and promoting - check it out and get some inspiration for your next project :-) 
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Henrik Safegaard - Cloneartist's insight:
"The game has had strong transmedia connections from the beginning, with a graphic novel recently released, digital shorts in the works with Machinima and a feature film in production. The [a]list daily sat down with Meteor's vice president of transmedia marketing and promotions Paula Cuneo to discuss the unusual nature of Hawken's marketing efforts." And it's a free-to-play Game -
The Digital Rocking Chair's curator insight,
July 26, 2013 3:43 AM
This is a great mini case-study for anyone interested in transmedia .... Steve Peterson: "Adhesive Games has been building the free-to-play giant robot game Hawken for over two years now, and Meteor Entertainment is the publisher. The game has had strong transmedia connections from the beginning, with a graphic novel recently released, digital shorts in the works with Machinima and a feature film in production." 
Justin Nalepa's curator insight,
July 26, 2013 1:40 PM
As a big fan of the mech genre, I can't wait to see and play this game for myself!
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![Be an Agent in Interactive Campaign for James Bond Film, Skyfall [VIDEO] | Machinimania | Scoop.it](https://img.scoop.it/3KC4N38Mkdv7xK44sEMVZXkes5yE2Br8B0LnubnjJ88=)
Anita Li: "Fans of 007 get the chance to live vicariously through their favorite British spy in a new digital campaign for James Bond film, Skyfall" ... Via The Digital Rocking Chair
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Joe Berkowitz: "A gallery showing of some excellent Breaking Bad-inspired art marks the conclusion of a participatory campaign promoting the final season of the show." Via The Digital Rocking Chair
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Christina Warren: "The creators of The Dark Knight Rises released a new iPhone app on Thursday that immerses fans into the world of Gotham City like never before." Via The Digital Rocking Chair
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Ben Child: Is a revelation in a TV trailer for Ridley Scott's new science-fiction film just a calculated attempt to increase hype? Via The Digital Rocking Chair
Steve Wilhite's comment,
May 6, 2012 2:06 PM
The promotion for this movie has elevated hype to an art form. I still think the asteroid mining story that broke a couple of weeks ago is part of the orchestrated hype leading up to this movie's release. ;)
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Curated by Henrik Safegaard - Cloneartist
Please visit http://www.youtube.com/user/safegaard
to see my work :) 
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"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."
It's odd that in marketing we got so caught up in 'channels', that someone needed to coin the term 'transmedia' to give us the permission to break free. These guys have a shoe string budget and look the world and say 'I've got something good to share with you' or 'you know what would be cool', then they do it. No over-thinking or analysis, they just use whatever they can to share the story, and the story becomes conversation, and everyone has fun.