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Scoop.it!
Henrik Safegaard - Cloneartist's insight:
Exelent marketing and promoting - check it out and get some inspiration for your next project :-) 
Scoop.it!
Joe Berkowitz: "A gallery showing of some excellent Breaking Bad-inspired art marks the conclusion of a participatory campaign promoting the final season of the show." Via The Digital Rocking Chair
Scoop.it!
Ben Child: Is a revelation in a TV trailer for Ridley Scott's new science-fiction film just a calculated attempt to increase hype? Via The Digital Rocking Chair
Steve Wilhite's comment,
May 6, 2012 2:06 PM
The promotion for this movie has elevated hype to an art form. I still think the asteroid mining story that broke a couple of weeks ago is part of the orchestrated hype leading up to this movie's release. ;)
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Curated by Henrik Safegaard - Cloneartist
Please visit http://www.youtube.com/user/safegaard
to see my work :) 
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"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."
It's odd that in marketing we got so caught up in 'channels', that someone needed to coin the term 'transmedia' to give us the permission to break free. These guys have a shoe string budget and look the world and say 'I've got something good to share with you' or 'you know what would be cool', then they do it. No over-thinking or analysis, they just use whatever they can to share the story, and the story becomes conversation, and everyone has fun.