Randy Astle: "Transmedia by definition requires producers to work in more than one medium; the fun, most of the time, is in devising ways to carry a narrative (or narrative world) across different platforms" ...
Via The Digital Rocking Chair
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Curated by Henrik Safegaard - Cloneartist
Please visit http://www.youtube.com/user/safegaard
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Randy Astle takes a look at two literary projects whose digital publishing strategies "can be extrapolated to film and transmedia projects for producers who aren’t interested in writing the next great American novel".
The book business need this kind of thinking
The future is now