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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age |
Scoop.it!
Text During a Movie! Here's the First Trailer for 'APP,' a Film That Wants You to Keep Your Phone ON
Henrik Safegaard - Cloneartist's insight:
Usually moviegoers are instructed to turn off their smartphones while watching a film, but with "App," the new Dutch thriller directed by Bobby Boermans, viewers are encouraged to keep their phones on in order to experience the second-screen content.
As the first film made with the intentional inclusion of content on a second, mobile screen, "App" relies on an app, IRIS, which is equipped with sonic technology that triggers additional content during the movie.
Though it's not required for viewing the movie, using the second screen adds layers to the big-screen narrative.
The audience will be advised to leave their devices on their laps while watching the film. When there is additional content available on the second screen, their devices will vibrate.
Click to watch teaser/trailer and read more.
![NBC's 'Grimm' Embraces the Second Screen [EXCLUSIVE] | Machinimania | Scoop.it](https://img.scoop.it/vI36tb2K3jSpRvoLhQlDnHkes5yE2Br8B0LnubnjJ88=)
Paula Bernstein: "Usually moviegoers are instructed to turn off their smartphones while watching a film, but with "App," the new Dutch thriller directed by Bobby Boermans, viewers are encouraged to keep their phones on in order to experience the second-screen content."
Esto ya lo ví, pero me parece que se impone.