Machinimania

If you’re a fan of the Fast and Furious actor, you’re well aware that he has a whopping 83.6 million Facebook fans. If that doesn’t impress you, it should. He has more likes than any other actor on the planet and is very in touch with his fans – something studios would be very interested in using to their advantage to increase a movie’s exposure.

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Aliens disguised as moustaches are turning humans into zombies! Got your attention?

That’s the idea behind the upcoming social film series presented by Intel and Toshiba, and other brands want in.

The film won’t be coming to theatres near you. Instead, you’ll be able to watch it on Facebook and online over the next couple of weeks. 

“We are always looking at new ways to engage and entertain consumers in a brand experience – in particular younger consumers – and this idea is a great way to do that,” says Billie Goldman, Partner Marketing Manager at Intel.

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