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Scoop.it!
Frank Rose: "It's never been easy to market an indie film—but in a blockbuster universe, getting people to care about a low-budget production devoid of stars and lacking the enormous, built-in fan base of The Dark Knight or The Hunger Games can seem all but impossible." Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's insight:
Frank says: "Your community are those people who want your film to succeed as much as you do, and are willing to do anything and everything they can do to help it get there. They are the people who are willing to spend their Saturday afternoon putting up posters for you in their local towns. They are the ones who can’t wait to meet others who share a similar passion for your project. The real value of community is that these are the people who will tell ten others to go see your movie. And there’s nothing more powerful (and inexpensive) than leveraging the passion of your community." Click above and read the full story and see the video. 
Scoop.it!
Following up on her “Cloud Filmmaking Manifesto,” filmmaker Tiffany Shlain introduces the second film in her “Let it Ripple” series—a uniquely collaborative process, from creation through dissemination.
What a wonderful concept and great idea - PLEASE have a look and participate, share and engage in spreading the word - life is short, make it count. @safegaard Via The Digital Rocking Chair
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Curated by Henrik Safegaard - Cloneartist
Please visit http://www.youtube.com/user/safegaard
to see my work :) 
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Het promoten van 'kleine', onafhankelijk geproduceerde films is vaak moeilijk. Hier een schets van een andere weg naar een groter publiek. Productie en promotie van films kunnen door internet en IP tv sowieso niet meer op de oude manier.