Machinimania

This project was created by artist Stan Douglas and the National Film Board of Canada's digital studio. And unlike 3D augmented reality gaming experiences — like the Oculus Rift, which was recently purchased by Facebook for $2 billion — it's a holodeck-like experience and your body is the joystick.

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Adding a social element to AR is another interesting development. For example, AR is being used by a start-up company in San Francisco called CrowdOptic that can recognize which direction a crowd of people have their phones pointing. They can then invite others using that app to see what all those phones are seeing. For example, at a NASCAR race, fans who can’t see the entire track could point their phones at a distant turn and get photos and videos gathered by others who are closer to the action.

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