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Mobile: The Driver of the Future - Brands & Retailers Will Have to Change | Latest Social Media News | Scoop.it

From www.mediapost.com - October 1, 2012 11:08 PM

This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.

What implications does this have for advertisers and retailers - interesting insights and food for thought.........

Mobile today and in the future - here are some highlights:

Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?

“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”

Mobile devices have already revolutionized shopping. Last year, four out of five U.S. smartphone owners used their devices to help with shopping, according to Google/Ipsos.

Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.

The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”

Selected by Jan Gordon covering "Mobile Marketing Strategy & Beyond"

Read full article here: [ http://bit.ly/QHctVZ]

Via janlgordon

Top 6 Mobile Challenges & Why Your Business Needs to Adapt [infographic] | Latest Social Media News | Scoop.it

From www.forbes.com - June 19, 2012 2:04 AM

I selected this infographic and article posted by Mark Fidelman on Forbes because every business needs to pay attention to this or risk loosing productivity by their workforce and much more.

Here are some highlights:

Take a look at this survey from uSamp commissioned by Yaacov Cohen to more than 500 mobile business users nationwide, in which they uncovered some very important information.

Here are just a few things they discovered:

**Of the executives surveyed, more than half (56 percent) admitted to project delays or missed deadlines because of poor mobile collaboration, and 38 percent missed business opportunities altogether

**Similarly, 54 percent of executives finish projects on the road at least half the time, of which, nearly three quarters (72 percent) finalize documents up to an hour before a presentation.

Fourteen percent finish documents within five minutes of a presentation or even after the meeting adjourns.

Half of all respondents reported difficulties in getting input from colleagues in a timely manner with 41 percent working off potentially out-of-date documents.

The most striking aspect of the uSamp data are how much work people are attempting to do outside the office.

The most striking aspect of the response from business is how little they are doing about it.

Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

Read and see infographic here: [http://tinyurl.com/7ol3e8y]

Via janlgordon

Felos360 's comment, July 22, 2012 4:18 PM

Outstanding post on Mobile Marketing Strategy and Beyond. Felos360 L.L.C. will follow this topic and priovid you the best information all local business need to know
http://felos360.localrankingreport.com

janlgordon's comment, July 22, 2012 11:35 PM

Thank you Felos360, I'm glad you liked this post - great to meet you here, thanks for following me, will follow you back:-)

Mobile: The Driver of the Future - Brands & Retailers Will Have to Change

Top 6 Mobile Challenges & Why Your Business Needs to Adapt [infographic]