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There is a major gap between what consumers expect and what retailers are providing them, according to a new study released today, with 94 percent of retail decision-makers surveyed saying that their companies are facing significant barriers to omni-channel commerce.“Customer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap,” from Accenture and hybris software, an SAP company, peels back the onion to reveal that the difference between the omni-channel ideal and what retailers are currently able to achieve for customers is vast...
Via Jeff Domansky
www.aanve.com