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Rescooped by Jesús Hernández from SOCIAL MEDIA, what we think about!
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Does everybody need a social media strategy?

Does everybody need a social media strategy? | Information Technology & Social Media News | Scoop.it
From www.businessesgrow.com - January 16, 2013 4:00 AM

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?

 

This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.

 

Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.


Via Martin Gysler
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Rescooped by Jesús Hernández from Curation, Social Business and Beyond
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Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC]

Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC] | Information Technology & Social Media News | Scoop.it
From mashable.com - March 23, 2012 4:56 AM

In case you missed this from Mashable last week, great information on 845 million active users on social networks. 

 

**More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?


Via janlgordon
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Rescooped by Jesús Hernández from SOCIAL MEDIA, what we think about!
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The State of Social Media and Social Media Marketing in 2012

From www.slideshare.net - January 23, 2012 7:44 AM

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]

 

Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."

 

In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.

 

Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed


Via Martin Gysler
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Six ways to create great content in just 15 minutes a day

Six ways to create great content in just 15 minutes a day | Information Technology & Social Media News | Scoop.it
From www.businessesgrow.com - June 13, 2012 6:43 PM
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

 

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

 

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

 

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

 

Read more: http://bit.ly/LEiFKi


Via Martin Gysler
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Rescooped by Jesús Hernández from SOCIAL MEDIA, what we think about!
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40 Social Media Curation Sites and Tools

40 Social Media Curation Sites and Tools | Information Technology & Social Media News | Scoop.it
From socialmediapearls.wordpress.com - January 23, 2012 7:46 AM

Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will expand on this list througout 2012. So here is the first addition to that build! The topic- Curation!I thought I would focus on curation because a) I have a favorite site and b) there has been a lot of “press” on Pinterest as a curation tool and as a result I thought the timing was right. However before I list the sites lets talk curation.

 

What is social media curation?

 

Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Recently, I had posed the question : What is a social media curator” on Linkedin.

 

Read more: http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/


Via Shirley Williams (appearoo.com/ShirleyWilliams), Martin Gysler
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Robin Good's comment, January 22, 2012 7:33 AM
Hi Shirley, thank you for sharing this valuable list of tools. It is much appreciated and can be indeed used by many people.

I have taken permission to add my little contribution to it as it is becoming not easy for most people to identify the type of tools they may be needing.

http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/#comment-583

Thanks again Shirley for your good work!
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.

Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :))
Carey Leahy's comment, January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
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Rescooped by Jesús Hernández from SOCIAL MEDIA, what we think about!
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Gamification: Motivation and Engagement

Gamification: Motivation and Engagement | Information Technology & Social Media News | Scoop.it
From osakabentures.com - January 19, 2012 4:31 AM

What’s Game Good For?


Before we can talk about applying game mechanics to anything, we need to understand what a game actually us. The Oxford English Dictionary defines a game as “a form or spell of play or sport, esp. a competitive one played according to rules and decided by skill, strength or luck.”

 

That’s pretty hard to digest as a something you can say to a decision maker! However, if we break it down further we can start to get at some core ideas that should help. Play and sport are all activities or tasks. Played is not a strong word in the corporate world. It conjures images of nerds playing quake after hours on the corporate network. So instead, how about we use completed.

 

Rules Can Be Starting Points

Next, rules. We all have rules, but it is not something you hear people talking about in businesses. Instead, we could say parameters or guidelines. All projects have parameters or guidelines...

 

Read more: http://osakabentures.com/2012/01/gamification-motivation-and-engagement/


Via Martin Gysler
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OsakaSaul's comment, January 19, 2012 8:42 PM
thanks so much for all the sharing!
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:28 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate
OsakaSaul's comment, January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see osakabentures.com, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
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