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Lisa Arthur’s book Big Data Marketing provides a strategic road map for business leaders who want to drive competitive advantage and top line growth.In a world of exploding social and mobile media, change is needed for corporate marketing to move from ‘the Dark Ages’ to the ‘Age of Enlightened Data.’ Decision-making has to become much more moment-to-moment and accurate in a world of Big Data, and while startups are moving nimbly in this new world, larger incumbents need to re-boot and re-launch....
Via Jeff Domansky
Best quote: big data is where "Michelangelo meets Einstein."