Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.

Look around you and you'll notice that the world is connected, communicating and constantly clicking.

There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?

The following Infographic by ROI Media  - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.

Download / Embed Here: http://bit.ly/JOOOA7 ;

For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.

Before adding any facebook applications to your Timeline (layout) page, there are a few things you should know:

• NOT all facebook applications are suitable for your Page
• NOT all facebook applications are free
• Understand the use of each app before installing
• Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook
• Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory
• It’s OK to NOT install any third party apps on your page if you don’t feel like it