Different people’s brains absorb a compelling story in the roughly the same complicated pattern, using many parts of the brain, researchers found.
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Different people’s brains absorb a compelling story in the roughly the same complicated pattern, using many parts of the brain, researchers found.
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We often assume that good looks and the advantages conferred by wealth fuel leaders’ rise to power. This was not the case with Abraham Lincoln. The man who would come to be known as one of the greatest US presidents came from a poor background and was known for his ill-fitting attire, lack o
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Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
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There are four emotions, in particular, that especially appeal to the brain when mixed with marketing messages: joy, trust, anticipation, and surprise. Neuromarketing seems to be at the root of all this.
Joy, trust, anticipation, and surprise are four unique emotions, and Neuromarketing seems to be at the root of all this.
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Neuroscientist Beau Lotto shares with us how perception shapes our world and storytelling, and artist Jonathan Harris shares with us the impact of our online lives to both. Both give us steps to take.
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What makes you stop scrolling through an article, open up a social media app and hit the share button? Is it logic, emotion, or something else? Turns out,
Think Functional MRI when writing/curating content. What part of the brain is being lit up(emotional) due to the story being told.
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The experiential nature of content creation through storytelling enables you to communicate your brand narrative.
"According to a research conducted by anthropologist Robin Dunbar, personal stories account for 65 percent of our conversations." I suppose that many topics really may be considered as personal stories, but we are not aware of it. This an interesting point of view.
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In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.
When it's all about falling in love with a purpose not a brand.
I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.
I also agree anyone can do Neuromarketing these days. Big Data, analytics and wisdom of crowds can provide as much if not more actionable information than sticking people in Catscans and postulating on motivations, persuasion and the secret Stimulus - Response curves we all understand to some lesser or greater degree.
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Brands use social for storytelling 88 percent of the time.
Storytelling is also a powerful leadership tool we can use to really connect with our staff.
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Every marketer knows that it's all about the buzz - that special something that makes people want to talk about it, share it and sing songs
Going back to the Cook Book Theory: if we all have the key, there's no more competitive advantage
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"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?"
Hey folks -- if you want a quick and easy-to-digest post (and free download) of the neuroscience of storytelling, then go grab this article and mini e-book.
Author Michael Harris has put all the salient material together for us. It's perfect for trainings and workshops.
There are times when you audience does want facts. Just know that the order goes story first, facts second. That way you'll avoid endless debates, as Michael also points out.
If you want to dig into this topic more deeply, then read Kendall Haven's book Story Proof for all of the specific studies on storytelling and the brain.
Enjoy the rest of your day!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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"The emotionally charged story recounted at the beginning Dr. Paul Zak's film—of a terminally ill two-year-old named Ben and his father—offers a simple yet remarkable case study in how the human brain responds to effective storytelling."
Want to know how a dramatic story structure affects our brain chemistry and leads us to make donations? Then watch this very engaging and informative 5 minute video!
The video explains several neuroscience research projects that were conducted (don't worry - the video is NOT boring) about the effects a short dramatic story had on people's brains and behavior.
And it explains how to structure a story to make the biggest impact. I wish all scientist could do such a great job in explaining their work and its meaning. Enjoy!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Lots of storytelling goes on in Podcasts, and they could be considered a narrative form in and of themselves. So here's an article about what goes on in the brain when we hear podcasts.
What I really like is that the podcasts used in this research was storytelling from The Moth. Which are all stories.
What did they find? "And so it goes, for each word and concept as it is added to the narrative flow, as the brain adds and alters layers of networks: A living internal reality takes over the brain." Multiple areas of the brain are activated along with layers and layers of neural networks. This shows us again how storytelling is a whole-brain/whole body immersive experience.
So cool! Add this to your files about the brain on storytelling :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz