"Why are you here today?" Some variation of this question kicks off almost every doctor's appointment for most of us. In this post, doctors explain to other doctors how patients often construct dee...
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digital marketing strategy
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"Why are you here today?" Some variation of this question kicks off almost every doctor's appointment for most of us. In this post, doctors explain to other doctors how patients often construct dee...
Health educators should also be good storytellers:
You're probably aware of the symptoms of a heart attack patient. But what about " it was cold in the night when an obese man came from a restaurant after smoking, drinking and having a heavy meal."
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Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
Transformación social, una misión de las empresas. Una buena guía para conseguirlo.
A solid primer for social media integration in your company
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A new model is needed for our increasingly non-linear world. Does the funnel still work in a digital, social, mobile age?
Customers now are often actively engaged with the brand — and their friends and peers — after they have bought the product or service using social media and the Web.
I been learning about this and is all about connecting with people!
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In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc., your customers are your best brand storytellers. Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers [...]
Valuable business storytelling tips from Omar Kattan and Karen Dietz..
The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories. Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story.
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"Telling To Win", more examples to illustrate the power of storytelling.
If you ever doubted the power of storytelling I challenge you to watch thesde TVCs without being moved. Simple yet profound. A lesson for all of us in how to make genuine human connections. Okay, so they are tv commercials - it doesn't matter. There are terrible TV commercials but what these stories do in just 1-3 minutes is sheer brilliant storytelling. Well done to all involved.
Brilliant examples for emotional storytelling in advertising.
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Social Media Marketing Podcast 59, in this episode Simon Mainwaring shares the importance of tapping into the power of your fans to share your story.
Going for the jackpot: fans deal your story..very clever
The Healing Relationship that exists in healthcare is of mutual importance for the Patient and Provider. If there is not mutual respect for listening and paying attention How can either Participant Benefit.
As a Provider I can't begin to understand what the Patient desires from there Physical Therapy encounter unless I truly listen with empathetic ears.
Who am I say what will work best for one patient, will certainly work for the next if there is not full engagement.
And if I do engage completely will this not maximize compliance and fuel the healing process?
I would strongly recommend Heal Thy Self: Lessons on Mindfulness in Medicine, by Saki Santorelli - http://amzn.to/1uytBkV
"Within each, the healer and the healed, lies the Wounded and a Powerful Inner Healer. These are the gifts of being born in this world".