How to Cleanse Bad Sales Leads: 5 Step Data Cleansing Process | Data Management Solutions | Scoop.it
From www.habiledata.com - July 3, 2020 1:14 AM

Invalid, incomplete, duplicate, untargeted, unstandardized, and non-compliant leads fail to create a scalable and effective sales pipeline. Cleansing and standardizing lead data improves marketing-driven revenue and gives a full-funnel view of performance..