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Content on content
Metacontent insights + content philosophy + content strategy
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Content Marketing: A Game of Skill

Content Marketing: A Game of Skill | Content on content | Scoop.it

Here's a fun infographic from Fisher Vista, turning content marketing into a board game.


Scrabble, anyone?

Elizabeth Smith's curator insight, January 7, 2013 5:11 PM

Quality content serves as a core foundational element to your content marketing strategy. 

Patrizia Splendiani's curator insight, January 20, 2013 4:45 AM

Play the game...

James A Smith MCIM's curator insight, February 4, 2013 4:38 AM

How is your game? Nice visual - easy to share and educate - perfect peice fo content!

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Proof Of The Power Of Content Marketing

Proof Of The Power Of Content Marketing | Content on content | Scoop.it

Lindsey LaManna of SAP gives us a good infographic that neatly captures the KPIs for her content marketing.


"This site has already received 347,709 unique visitors, 395,478 visits and 574,676 page views since its launch just seven months ago.


"Visitors are engaging with the content, which is created by both SAP employees and external authors, and spending almost five minutes every visit.


"Even more impressive is the statistic that 29% of visitors come to the site from organic sources and 6% come from social sharing."


What I like is how simply the infographic tells the story in numbers.  Reach, Engagment and Conversion. The KPIs and supporting metrics. What it doesn't tell is what is happening at micro level (article by article) or how things are changing over time. But for now, this is good.

Push ! Agencia de estrategia digital's curator insight, February 27, 2013 4:38 AM

Infografia creada por @adrian_kingwell de SAP que refleja muyclaramente los Indicadores Clave de Rendimiento del Marketing de Contenidos.@scoopit http://sco.lt/...

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'Content is king' again: why Bill Gates may be right after all

'Content is king' again: why Bill Gates may be right after all | Content on content | Scoop.it
Despite that famous 1996 declaration, many publishers have struggled to find effective consumer offerings online. But now a perfect storm of new models and prospects gives renewed confidence for many.
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12 Content Curation Rules of Thumb

This webinar on Keyword DNA was unexpectedly good. We really got into some core-confusions around the area of Keyword DNA construction and Website Silo Architecture.

 

http://storify.com/themezoom/12-curation-rules-of-thumb


Via themezoom
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Uberflip | INFOGRAPHIC: Using Curation to Create the Perfect Content Marketing Mix

Uberflip | INFOGRAPHIC: Using Curation to Create the Perfect Content Marketing Mix | Content on content | Scoop.it
We just released an infographic about the rise of content curation as a content marketing tactic.
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The History of Philosophy Visualized | via Open Culture

The History of Philosophy Visualized | via Open Culture | Content on content | Scoop.it
Fascinating data viz from Simon Raper at Drunks & Lampposts that visualizes the relations of influence among philosophers. It was built to demonstrate Raper's data extraction algorithm by collecting the contents of all the “influenced by” fields on Wikipedia, and then displaying each philosopher as a weighted node connected to all other philosophers that he or she has had an influence on, for better or worse. The more connections, the bigger the node. Puts a new spin on Bloom's Anxiety of Influence. Enjoy.
Via Jason Morelyle
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JESS3 - Projects / Eloqua - The Content Grid v2

JESS3 - Projects / Eloqua - The Content Grid v2 | Content on content | Scoop.it
JESS3 partnered with Eloqua one year ago to create the award-winning, Content Grid. After a big year of continued collaboration between JESS3 and Eloqua, we decided it was time to update.
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The Best Time Of The Day To Send Emails [INFOGRAPHIC]

The Best Time Of The Day To Send Emails [INFOGRAPHIC] | Content on content | Scoop.it
This handy infographic attempts to answer one of the most crucial questions for marketeers - what time of the day should e-mails be sent to ensure highest open...
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Map, mapping, mapped and mappable

Map, mapping, mapped and mappable | Content on content | Scoop.it
Definition of mappable by TheFreeDictionary.com...
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Enterprise Content Strategy Comes Down To Governance and Workflow

Enterprise Content Strategy Comes Down To Governance and Workflow | Content on content | Scoop.it
Content life cycle
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31 Easy Ideas To Create Content Your Customers Want - Forbes

31 Easy Ideas To Create Content Your Customers Want - Forbes | Content on content | Scoop.it
"I don't know what to write about!" If you are trying to recruit social ambassadors for your business, you will quickly run into this challenge from your colleagues.
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Content Strategy and UX: A Modern Love Story | UX Magazine

Content Strategy and UX: A Modern Love Story | UX Magazine | Content on content | Scoop.it
Creating great experiences for great content
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Nice Blogs Finish Last

Nice Blogs Finish Last | Content on content | Scoop.it
Is your blog too nice? This post by Andy Crestodina shows you how to avoid the nice blog syndrome and turn it into a strategic enterprise that drives behavior.
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How Social Media Impacts SEO – Complete Guide

How Social Media Impacts SEO – Complete Guide | Content on content | Scoop.it
It is no secret that Social Media has become an important part of Search Engine Optimization. All search engines are taking social signals as one of the biggest factor in search engine ranking. As ...
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A Must Have Poster about 21st Century Learning Skills

A Must Have Poster about 21st Century Learning Skills | Content on content | Scoop.it

Via Elena Elliniadou
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Label 59 : Video Tour : Label anything interactively on your own ... in minutes | Create Stunning Product Feature Demos | Highlight Product Key Features | Label Diagrams | Interactive Presentations...

Label 59 : Video Tour : Label anything interactively on your own ... in minutes | Create Stunning Product Feature Demos | Highlight Product Key Features | Label Diagrams | Interactive Presentations... | Content on content | Scoop.it
Labeling with dynamic markers. Great solution! Www.label59.com
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Hibernate many-to-many mapping using annotations

Hibernate many-to-many mapping using annotations | Content on content | Scoop.it
Many to many mapping is made between two entities where one can have relation with multiple other entity instances. For example, for a subscription service SubscriptionEntity and ReaderEntity can b...
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How Much Data Is Created Every Minute? [INFOGRAPHIC] | via ColumnFive and DOMO

How Much Data Is Created Every Minute? [INFOGRAPHIC] | via ColumnFive and DOMO | Content on content | Scoop.it

Simple infographic that illustrates the amount of data produced every minute. Mind numbing to think that Google receives two million queries every minute - and growing. Every moment our digital footprint widens and the data trails get longer... with apologies to Neil Young, "Data Never Sleeps."


Via Jason Morelyle
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Why Marketers Should Invest in Visual Content Creation

Why Marketers Should Invest in Visual Content Creation | Content on content | Scoop.it
Learn why visual content is a critical part of your content creation strategy.
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"Write Good Content" is a Stupid Strategy

We need to stop telling people to write good content. It's a stupid strategy. In fact, it's not a strategy, it should be a default position.
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10 Lessons Teachers Can Learn from YouTube’s Popularity

10 Lessons Teachers Can Learn from YouTube’s Popularity | Content on content | Scoop.it
By Terry Heick What might happen if educators experimented with some of the lessons YouTube’s staggering success has taught us? 1.
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From ----->>> to

Bookmarking ---->>>> content curation
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How to Keep Scrapers from Ruining Your Content Strategy

How to Keep Scrapers from Ruining Your Content Strategy | Content on content | Scoop.it
naijafinder best online business ideas forum .
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Emerging business models for MOOCs

Emerging business models for MOOCs | Content on content | Scoop.it
Monetization strategies
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YouTube Preps Big New Round of Content Investments | Digital - Advertising Age

YouTube Preps Big New Round of Content Investments | Digital - Advertising Age | Content on content | Scoop.it
youtube is pouring more investment into original channels in hopes to challenge for tv budgets.
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