Content on content

Excerpted from article:

 

"Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects.

 

The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.

 

Content curation is the art of selecting content that is appropriate and then organising and publishing it in a way that is relevant for the topic of choice.

 

Editors with the aid of journalists create and collect content then edit and then publish.
Journalism is shifting more and more from the quest for the perfect “scoop” to a more organized and reasoned activity of content curation.

 

The technology of the web and the rise of the social media networks is providing sources of content that can provide curation in ways that were not previously possible.
The content curation platform Scoop.it is an example how we can all become magazine editors and content curators without the overhead of hiring editors or journalists. Scoop.it was established in 2011 with the goal of making content curation easy and accessible to everyone...."

 

 

In the guest post pubblished by Jeff Bullas' blog, Intervistato.com's Maria Petrescu interviews Scoop.it's co-founder Marc Rougier.

Read full article and watch video here:

http://www.jeffbullas.com/2012/09/26/insights-into-the-hot-trend-of-social-media-content-curation/

 

Via Giuseppe Mauriello