Your new post is loading...
User-generated content is the foundation of social media. Smart brands that understand the value of this content can turn it into an influential tool for marketing and a vehicle for driving sales. However, there are some real challenges associated with UGC, including copyright violations and ensuring that user content is on brand.
Via Brian Yanish - MarketingHits.com
Have you considered using Pinterest as part of your social media marketing outreach? The platform's released some new stats on how Pinners use the platform in their purchase journeys - and they may inspire you to take another look.
Via THE OFFICIAL ANDREASCY, malek
The figure/ground illusion shows how we literally cannot see two different things in the same set of stimuli. This feature of psychology generalizes to how we see people.
...One of the interesting things about human social psychology is that, in many regards, we tend to over-simplify stimuli in our social worlds - seeing things that could be conceptualized as complex and nuanced as simple and categorical. For instance, in many ways, we divide people into the category of “on my team” or “not” per the powerful ingroup/outgroup phenomenon (Billig & Tajfel, 1973). Quickly and automatically, people divide folks into these categories - and research has shown that we treat people very differently if they are in our (psychologically constructed) group or not.
Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh.
Via Kamal Bennani
Facebook prioritizes updates from friends who you tend to interact with more often. Here's how you can bypass the algorithm.
Via malek
Do you know why you are disengaging your social media fans? Social media channels give Marketers the opportunities for reach, to build a community and qual. Marketing topic(s):Social media analytics. Advice by Susanne Colwyn.
Via Francisco Teixeira
What are the implications for readers, and writers, of new technology allowing publishers to know which books we’ve finished or not finished, how fast we have read them, and precisely where we snapped shut the cover?
Via bobbygw, Deanna Dahlsad
Social networking may be stressing mothers out. Half of US mother social users report feeling pressure to create an image that their lives are perfect on social platforms, with younger mothers especially likely to feel this way. The majority of mothers have actually considered stopping use of or taking a break from social media due to burnout or frustration.
Justin, you write, "Facebook was a source of political news to roughly as many people as local TV was." Pew reported, "Panelists were asked whether they got news from each of the 36 sources (plus local television news) over the past week, and while...
Via Jocelyn Stoller
The most interesting news consumption research uses ethnography: this involves watching people and measuring what they actually do – not what they say they do. To this end AP’s 2008 report A New Model for News is still one of the most insightful pieces of research into news consumption you’ll ever read – because it picks out details like the role that email and desktop widgets play, or the reasons why people check the news in the first place (they’re bored at work, for example).
Now six years on two Dutch researchers have published a paper summarising various pieces of ethnographic and interview-based consumption research (£) over the last decade – providing some genuine insights into just how varied news ‘consumption’ actually is....
Via Jeff Domansky
With Facebook organic reach destined to reach zero percent sooner or later, what can savvy business owners do to amplify their Facebook results now?
Via malek
Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. No wonder people are curious.
When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They're used for categorization on social media. Yes, they can be annoying if overused. And yes, I've seen the hashtag video of Jimmy Fallon and Justin Timberlake.
Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags....
Via Jeff Domansky
JustDelete.me is a directory that allows you to permanently remove yourself from different web services such as Facebook, PayPal, Amazon, etc.
Why can’t you just go to the listed sites on your own and delete yourself that way, you ask? It’s not that easy.
A lot of sites have dark patterns — interfaces created to trick users into agreeing to terms they otherwise wouldn’t — and JustDelete.me is designed to work around those patterns.
"Lending companies are mining Facebook, Twitter and other social media to help determine a borrower's creditworthiness or identity, a trend that is raising concerns among consumer groups and regulators ..."
Via Leona Ungerer
RichRelevance® today released its Social Media Shopping Infographic. The data analyzes nearly seven hundred million online shopping sessions to showcase how social channels are impacting ecommerce and how they stack up against each other in the lead up to the 2013 Holiday Shopping Season. “While social shopping remains a small percentage of total online commerce, our findings show that there are key trends that retailers can glean from consumer habits and preferences in these channels,” said David Selinger, CEO of RichRelevance. “The key takeaway is that each social channel is unique and can deliver different types of benefits to a brand’s marketing efforts.”
Social media is one of the most talked about disruptions to marketing in decades, but how is it impactful for the health care industry? In a generation that is more likely to go online to answer general health questions then ask a doctor, what role does social media play in this process? Let’s dive into some meaningful statistics and figures to clearly illustrate how social media has impacted health care in the last few years.
1. More than 40% of consumers say that information found via social media affects the way they deal with their health. (source: Mediabistro) Why this matters: Health care professionals have an obligation to create educational content to be shared across social media that will help accurately inform consumers about health related issues and out shine misleading information. The opinions of others on social media are often trusted but aren’t always accurate sources of insights, especially when it comes to a subject as sensitive as health.
A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
Via Paul Lewis, Deanna Dahlsad
Nearly one-in-ten U.S. adults (8%) get news through Twitter, according to a new report by the Pew Research Center, in collaboration with the John S. and James L. Knight Foundation. Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more educated.
Via Giuseppe Fattori
It seems that Klout has once again found a way to circumvent my Facebook settings - privacy be damned.
A new study conducted by the Internet Advertising Bureau has found that 90 per cent of consumers would recommend a brand to others after...
Via Jessica Kelly
When you’re using social media, are you an Ultra? Perhaps you’re more of a Dipper, or a Peacock. You might be happier being a Ghost or a Lurker. There Are 12 Types Of Social Media Users – Which One Are You INFOGRAPHIC
Via Kenneth Mikkelsen
If there's an overall caution, it's against, in the words of Ms. Nelson-Field, "putting a disproportionate amount of effort into engagement and strategies to get people to talk about a brand, when you should be spending more time getting more light buyers."
Now, a German lingerie label has found a way to channel anti-FB feelings and remind people what real emotion is all about.
Blush Berlin (not to be confused with Canadian luxury label Blush) paired up with the ad agency Glow Berlin to create the clever “Don’t Like Love” campaign to promote its bright new spring collection.
Following the collapse of the social network Friendster, computer scientists have carried out a digital autopsy to find out what went wrong.
Via Jordan Sanders
|
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Antiques & Vintage Collectibles
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
|
User generated content insights to digest later