The Mythical Silver Bullet Dashboard
We aren't big believers in silver bullets. The web is too complex and fast for a single solution. The only time that matters online is NOW.
That said, understanding what is happening now can prove TOUGH. If you've ever tried to tease out Google Analytics patterns you know just how tough. Can a dashboard help you know what is important faster? Maybe.
The web creates one central problem - noise to signal ratio. Hidden inside the noise is a pattern, a signal, you need to convert better, to campaign better, to increase engagement and lower costs. Finding that needle can prove daunting.
Needlessly daunting since half the reason we work so hard to understand is our marketing tools suck. They suck so bad we created a company, Curagami, to create new ones. Then we learned just how hard this road, the road to understanding, can become.
Will this new dashboard make a difference? Cut the hype in half and there does appear to be something in there, something buried in its own stack of hay.
Smart and Cool Is How You Make Money NOW
Wow, first impressions of OnCorps, a Boston based AI firm, is they are smart and cool. The first rule of web marketing is if you aren't smart and cool find someone who is and pay them money for things. And, by-the-way, no one is as smart and cool as they need to be (ever).
I've emailed OnCorps requesting to know more. Intrigued doesn't begin to describe my first impressions. I'll keep posting and blogging about my OnCorps journey here and on Curagami.com.
Martin