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Rescooped by michel verstrepen from Science News
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How do consumers achieve self-affirmation when purchasing products?

How do consumers achieve self-affirmation when purchasing products? | business analyst | Scoop.it

People who feel good about themselves are less likely to choose an attractive product than a functional one, according to a new study in the Journal of Consumer Research. But choosing highly aesthetic products may make people more open-minded.

 

 

More on SELF-ESTEEM: http://www.scoop.it/t/science-news?tag=self-esteem

 


Via Sakis Koukouvis
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Rescooped by michel verstrepen from Psychology and Brain News
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Consumerism and its antisocial effects can be turned on -- or off

Consumerism and its antisocial effects can be turned on -- or off | business analyst | Scoop.it
Money doesn't buy happiness. Neither does materialism: research shows that people who place a high value on wealth, status, and stuff are more depressed and anxious and less sociable than those who do not.

Via Dimitris Agorastos
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