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When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.”
DRC: A very even-handed look at the Kony 2012 phenomenon.
Via The Digital Rocking Chair
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Rescooped by michel verstrepen from Transmedia: Storytelling for the Digital Age |
Scoop.it!
Via The Digital Rocking Chair
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