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To give a glimpse into the world of photographers, Saatchi & Saatchi Ukraine incorporated ‘effects’ reminiscent of the dark room, developer, fixer, and red light to the branding identity of well-known Ukrainian photographer Andrey Lobov.
With a specially-created font that looks like random shapes printed on namecards, posters and letters, these documents were paired with filters that were given to its receivers—such as a tagged red film on namecards, a pair of red-filmed glasses to look at posters, and red highlighters for letters.
When the ‘red filters’ were used, actual words were revealed—and readers could make more sense of what was printed on the namecards, posters and letters.
Watch the video to see how a photographer uses photo tricks to create brand identity with his logo.